Before Internet…

How did we work before the internet? After a storm last night, the internet is down at our office. This means no email, no network, and no web. So, I’m sitting around with nothing to do. I could send some mock-ups for approval… oh, wait, no I can’t. Oh! I’ve been meaning to book a dentist appointment…. but the number is in my email inbox. Since I live close, I was finally sent home to the internet, but since the servers at the office are down, I can’t even login to the network from home!

So, how did we work before the internet? It’s such a game-changing innovation that we can’t even function without it. But, there was a time when people did work via phone, fax, and, gasp, face-to-face! A real live handshake to get deals done, and real human voices hashing out the details. I do think there’s some merit to doing things face-to-face, as it’s much easier to get things finished over conversation. It’s also much more likely that you’ll stumble on a new idea when you’re talking, instead of typing.

In short, I can’t really work until I get my internet back at the office. Who remembers what like was like BI? (before internet).

Generation Gap

I had a chat with my mom the other night that sparked this post on the generation gap. We’re in a much different place than our parents, and I think sometimes we forget that there’s a difference between today’s economy and priorities, and those 20 years ago.

First, there’s no loyalty anymore. My brother is job hunting, ready to leave his first job out of college, and my mom just couldn’t understand why he’d want to leave so soon. I’ve heard this sentiment from people my mom’s age, as well as the media. My boss was with his previous company for 27 years! I can’t imagine being with any company for that long, and I tend to think I fit in more with the old-school crowd in terms of job loyalty. Basically, our generation needs to keep moving to the next challenge, promotion, or city, and we have little regard for our employer’s “feelings”. The difference, though, is that employers aren’t loyal to us, either! I was telling my mom that companies today have no problem laying off or firing employees, in favor of computers, outsourcing, or just over-loading the employees they have. In “the good ‘ole days”, the employees remained with their employer because it came with steady growth, pay raises, and a pension upon retirement. I’m not going to get any of those things with most companies, so my only options for improvement are changing jobs every few years.

Second, I think my generation is starting to realize that time is more valuable than money. We can travel all over the world cheaply and easily, so why would we want to spend our years behind a desk? Technology allows us to work remotely, and increases our efficiency, so why would we want to put in 8+ hours a day at the office? This cuts both ways, as my parents’ generation had much more work-life balance. Companies would actually let you leave at 5, and you didn’t have a Blackberry beeping all through dinner. People could actually take a vacation, since there were no cell phones or Wifi on the beach to keep you working. It’s just that now, my generation wants the “break” earlier and more often. Flexible work options are becoming a much higher priority for a lot of people my age. For people in the previous generation, this concept that we “deserve” to work different schedules, go on trips, or work remotely, is completely foreign.

And finally, I think my generation is much more aggressive about negotiating. Again, there’s no loyalty between employees and employers, so if we’re all out for ourselves, we should get as much as we can. My brother wanted to negotiate his starting salary, and my mom wondered what prompted him to want to negotiate an already decent offer. His response, “Because I can, so I should.” Straight-forward, no thought, just assuming that everything is open for negotiation. I think a lot of us are tired of the traditional model that we just do as our company tells us, since there’s no end reward tied to following those rules. In generations past, following the rules meant you got your big pay-out at 65. These days, rule-following won’t get you noticed, so you end up with fewer raises and promotions, and less prestigious work assignments and schedules. Essentially, our values have changed, so we’re much more willing to try to buck the system to make it fit into our values.

I’m not sure if these differences are good or bad. I definitely don’t want to just jack into the matrix and hum along until I’m 65, but I do think there’s something to be said for finding contentment and stability. I think that once my generation is “in charge” the whole tone of work is going to shift. There was a great essay by Paul Graham about the dichotomy that our society enforces between work and play, and that essentially, we all view work as this unpleasant necessity that precedes and facilitates play. I think my generation is more adamant about mixing the two, and if work and play are out of sync, we’ll go find a different arrangement. Are you loyal to your employer? Do you think it’s worth it to “all work, no play” until you’re 65? How does your mentality differ from your parents (and, presumably, your boss?)

Finally Friday

I’m ready for the weekend! We had a great Thanksgiving potluck at work, and I ate way too much, so I’m looking forward to hitting the gym this weekend. I’ll leave you with a few links to get things started:

 

For those contemplating a big move, via Brave New Life: The Waiting Place (Dr. Seuss will hit you straight between the eyes sometimes!)

For those looking for new work challenges, via The New Professional: 5 Ways to Try New Things at Work

For those new to the corporate world, via Harvard Business Review: Do You Know Your Boss’s Boss?

 

Like the links? Follow me on Twitter for links and blog posts every day!

 

Affiliate Links, Ads, Sponsorships

 

Conservative office outfit with a pop of color.

Dress: Target

Cardigan: Charlotte Russe

Belt/Necklace: Forever21

Earrings: NY & Co.

Shoes: Sam and Libby, via DSW

Like the outfit? See more details here!

 

My recent outfit posts have been dealing with ways that retailers partner with bloggers, and today’s post discusses paid posts and revenue opportunities for bloggers.

Some bloggers use affiliate links in their posts, with a pay-per-click method for receiving revenue from a retailer. They may not go directly through a retailer for this service, as Google, Bing, and other third-party platforms allow you to sign up for affiliate links with their partners. Thus, any time you mention an item from that retailer, a link is added*. When readers click to the retailers website, the blogger makes money for that referral, just like real-life referrals often come with some type of incentive (ie: reduced rent for referring a new tenant, a giftcard for sending a friend to doctor’s office, etc.)

Just like hard copy magazines, some bloggers offer paid advertising space on their site. The payments can be negotiated on a per month, per page view, or per click basis. You see this with independent or boutique brands quite frequently, as they don’t have the budget or wide-spread appeal to support huge ad campaigns. Again, this is a win for the blogger as well, since they can support their blog with steady revenue from advertisements. Many bloggers are protective of the ad space, allowing only retailers whom they personally frequent to advertise on the blog. This is a great strategy on the part of the bloggers, as it solidifies their credibility and the view that they are a neutral observer, a friend offering their favorite items to other friends on the site.

Sponsorships are another great way for retailers to partner with bloggers. They may pay a fee for a mention in a post, or they may send over a product for a review. The tone of the review is up to the blogger, but the retailer has specifically paid for a dedicated post. Sponsorships don’t always include a product review, and some bloggers give the option to by a link or a mention on posts for a specified amount of time. This helps increase brand awareness for the retailer, and allows the blogger to post on whatever they want while making a little money.

Each of these methods creates a win for the retailer and the blogger, as retailers get a guaranteed mention by an influential blogger, and the blogger makes a little money from their side project. While partnerships are becoming commonplace in the blogosphere, they’re not without controversy. Next week’s post will take a look at how these partnerships are viewed among the web community. Like the outfit? See more details here!

*Update: Angeline mentioned in the comments that most bloggers still have to choose where the links appear, etc. instead of appearing on their own. My mention above was in relation to forums where I’ve seen a commenter mention a retailer, and a link posts in the comment, without the author including a link. However, usually the blogger must sign up through some kind of platform that provides affiliate links.

Bing Yourself

I decided to Bing and Google myself last week, and scrolling through the results was pretty hilarious. Here’s what I found:

– The internet still highly associates me with my husband. The first hit on Bing is a link to our old personal website, mattfaus.com (the link ashleyfaus.com redirects to this site). There’s nothing bad about that site, but I’m a little annoyed that with all my blogging on this site, my LinkedIn profile and Twitter feed, and my posting on Forbes and The Daily Muse, it’s the first thing that comes up. This site hasn’t been updated in over a year, and there’s no linkbacks to it (that I know of, anyways!) Come on, internet, I’ve got my own identity here! I think I need to do some SEO for myself, just to make sure that ConsciouslyCorporate pops up before ashleyfaus.com.

-The web never forgets. I came across a really old interview video that I made back in college, a cast list for last year’s A Christmas Carol, and an article about a play I did in California. Fortunately, these links are several pages back, but keep in mind that when you post stuff online, it never goes away!

– The internets have a mind of their own. I came across one link that took a few random key words from the resume on my blog, and strung them together to come up as a result for the phrase “Starbucks SWOT Analysis”. So, as much as I’ve tried to manage my web presence by putting out content that I deem acceptable, sometimes the internet and internet users will take the information you put out, and twist it.

– There’s more of me than I thought. “Faus” is not a particularly popular name, and since my husband and I are both very active on the web, results for our last name generally link to one of us for the first 2-3 pages of results. But, apparently, I’m also a junior high student and I live in Mount Holly, PA. Of course, we know that these results are not me. My maiden name, “Howard”, was much more common, and several people with my maiden name have committed crimes, posted naughty photos of themselves, or written really terrible comments online. Most of us have at least one person in the world with our name, and we don’t always want our “twin” to pop up when trying to cultivate a professional online identity.

I write this post to ask, “What comes up when you Bing your name? What comes up when you Google your name?” Some people think that it’s better to just stay off the internet altogether. Others think they don’t need to monitor their presence, because they already know what’s out there. I reject both of these thoughts, particularly from a professional standpoint! Potential employers, clients, and business partners will plug your name into a search bar as one of their first means of investigating. Don’t you want to know what they’ll find? More importantly, don’t you want to control what they’ll find? I’m not even a big internet sensation, and my blog is miniscule in relation to the whole web universe. But still, I want to know what happens when you do a search on my name.

So, what crazy results come up on your name? Share your funny links in the comments!

Shut Up

Ask anyone to describe me, and one of the first words out of their mouth will be, “talkative”. I LOVE to talk, and I sometimes joke that I’d be quite happy to carry on a conversation with a rock, if it came down to it. But, I’ve learned, sometimes I just need to shut up.

To me, the most uncomfortable portion of a conversation is silence. So, naturally, I minimize the discomfort by talking through the silence. The problem is that many times, the other person needs a minute to collect their thoughts to answer my question or comment on the point I just made, so blabbering through actually makes everything take longer. For example, I’m more knowledgeable about how to make changes to the company website. I tend to give a full explanation or offer two different options for making a change. When my boss gives me the confusion/”I’m thinking” look, I assume it means that I need to further explain the options. In reality, it usually just means he’s thinking, and if I’d give him a second of silence, he could choose an option.I’m trying to learn to let people think, instead of assuming that I need to fill the silence with more explanations to “help” my counterpart.

Another problem is that I tend to assume everything requires a drawn-out explanation of my logic in reaching a conclusion. While I think it’s helpful to have an explanation of your methods handy, I do think that in business, it’s better to just state your point. Then, if your colleagues need more detail, they can ask for it. This is also true in personal relationships, and this point hit me in the face this morning. While getting ready for work, I decided to tell my still-asleep husband that I didn’t want him to wash the light-colored laundry, because I had some sweaters that needed special treatment, so I planned to wash that load when I returned home from class. He rolls over, and says, “Don’t do the laundry, got it.” Sigh! I should have just told him that and let him sleep! Personal partners and business partners may take what you say at face-value, so practice making your point compelling enough on the surface to render your long explanation unnecessary.

Last, we discussed “talking past the sale” during our recent training session, and I’ve found this to be a common problem for any type of business. If you’ve already sold your idea, product, or services, STOP. The customer already believes you, so don’t risk losing the sale by continuing to talk and giving them a reason to change their mind. For job seekers, this is particularly important, as we tend to think that giving a potential employer more information is better. I’ve talked several times about transparency and credibility, and I think that learning to stop talking once you’ve convinced them of your ability is a good skill to have. (Again, we’re not talking about lying or intentionally side-stepping the truth, but if they don’t ask you about something after you’ve proven you’re a great fit, don’t give them a reason to find something wrong with you!)

I write this post while pointing a finger directly at myself, as my love for talking sometimes gets the best of me 🙂 So, have you found it helpful to just shut up? Does anyone else have trouble shutting up?

Happy Friday!

After last weekend’s study session obligations, I’m set for a fun-filled weekend of rehearsals and family celebrations. I’ll leave you with a link to a little preview of the music from the show and a little light reading:

 

For the performing artists, via SaveScrooge.com: Preview of Musical Numbers – A Christmas Carol (Last year they live-streamed the show, I’ll keep you posted if you’ll be able to get more than just a preview!)

For the marketers, via Forbes: Dropping Craig and Adding Mariah

For the entrepreneur, via The Daily Muse: SheMakes – Call For Vendors

For those who need more business, via The New Professional: Freelance Files – Open For Business (Read Angeline’s business cards, they’re so clever!)

For the female office dweller, via Corporette: The Bare-Armed Elephant in the Room (I found it interesting that someone flamed my sleeveless dresses in the comments, maybe warrants a whole separate post?)

 

Like the links? Follow me on Twitter for links and blog posts every day!

Perceived Value

I read a Forbes article a while back, titled, “Restaurant Foods That Are Ripping You Off“. Basically, the article talks about how you think you might be getting a good deal at a restaurant by choosing a cheaper entree, but the menu price may not  correlate to the true cost of the meal. For example, a plate of pasta and tomato sauce is MUCH cheaper to make than a prime steak, so the best value is to order the steak, even though it may cost a few dollars more.

This pricing scheme is due in large part to perceptions, and how perceptions contribute to value. It’s also part of the reason why I don’t generally choose Italian or Mexican restaurants when I’m in the mood for fine dining. I can make spaghetti and meatballs at home that are equally as satisfying as a restaurant dish, so I don’t want to pay such a high price for them to cook it. Similarly, I love cheese enchilada dinners, but I know that the cost for the whole plate (including rice and beans), is pennies on the dollar. I’m willing to pay up to $9.99, but $15 for a plate of cheap food? Heck no! Now, it’s a whole different ballgame when we start talking about steak and seafood, since I can’t make an equally satisfying dish with either of those ingredients. If I’m going to spend good money at a restaurant, I want the items that I value more, based on my inability to provide equal value myself.

Perceptions make a huge difference in your ability to price your items. For example, my perception is that good seafood is hard to get in Texas, so it should cost more. This perception is generally true, since we have to get our seafood shipped in from other coasts (trust me, you don’t want to eat seafood out of the Gulf!) However, my perception is that cheese, tortillas, rice, and beans, are widely available, and the labor cost to make the food is low (I mean really, throw the rice in a pot and walk away, you don’t have to baby-sit!). Therefore, I don’t perceive that going to a restaurant for this type of food has much value. If people think that your items are commodities, or that they are easy to produce themselves, their perception will be that you don’t provide as much value.

Sometimes, perceptions have nothing to do with reality, and this is where marketers sometimes get a bad rap. People think that marketers just manipulate their perceptions, in order to contribute to the consumerist and corporate greed. While some do this, I’m not one of them. I will say that shaping perceptions can be helpful to the consumer, as giving brands a certain reputation makes it easier to buy for your budget, quality, and functional needs. However, a healthy dose of skepticism about claims “too good to be true” is a good way to make sure that your perceived value is in line with the true value of an item.

Freebies

Jewel tones and a black pencil skirt might be my new favorite combo!

 

Gorgeous necklace to add a little fun to such a conservative outfit.

 

Skirt: Ann Taylor LOFT

T-shirt: Target

Cardigan: Target

Bracelet: Target

Necklace/Earrings/Belt: NY & Co.

Shoes: Alfani

Like the outfit? See more details here!

 

I’ve been working my way through the tactics that retailers use to partner with bloggers, and today’s post discusses the “freebies” that retailers give to bloggers and readers.

Giveaways are usually done from the retailer to the blogger, who then passes it along to their readers. First, the retailer gives an item to the blogger to work into their regular wardrobe, and often provides the exact same item to the blogger for a reader to win. Most bloggers require the reader to leave comment, Tweet the post, or like their Facebook page to be entered into the giveaway lottery. To me, giveaways are not as engaging as some of the other methods, as it only requires a quick one-line mention, instead of browsing through the retailer’s merchandise or store.

Contests, on the other hand, are a great way to engage bloggers and readers. Many contests include a story or picture involving the retailer, such as, “Tell us what items you love most at [Retailer], and how you would style them, to be entered into a contest to win a $100 shopping spree!” Or, “Send us a photo wearing an item from [Retailer], and you’ll be entered to win [item]!” I think contests get the readers thinking about ways to incorporate the retailer’s items into their daily lives, and may encourage them to step foot into a store. The more you can get a person to imagine your brand in their life, the more likely they are to purchase something from you.

Discounts are a great way for the blogger, reader, and retailer to win. When bloggers give discount codes, they are more likely to have that post re-Tweeted or posted on other social media sites, and their readers will be more loyal, in the hope that they’ll receive another discount code. The reader wins because they get reduced prices on items that they’ve already seen on their favorite blogger, and continuing to read the blog feels like a reward. Finally, the retailers win, as they have built-in tracking to measure the ROI, and a targeted audience for a discount, leading to a higher likelihood of purchase.

Freebies are popular among the blog community, and retailers are cashing in on this type of marketing strategy. Who doesn’t like a freebie? Like the outfit? See more details here!

Posting at The Daily Muse

I’m excited to have another article at The Daily Muse, discussing how to deal with taking time off of work for religious observances. You can check out the article here.

I’ve written a few pieces for The Daily Muse, and you can view them in the education and career sections of the site. You can also see all of my articles by clicking on my picture in the “Meet Our Talented Writers” section of the homepage. The Daily Muse offers great articles, advice, and perspective for young female professionals, so I encourage you to read through the posts by the other talented writers!