Speaking and Writing and Interviewing, Oh My!

Despite 2020 being the most insane year ever with all the terrible things, I’ve actually been busy with awesome things! I spoke at several conferences, participated in several podcast and webinar interviews, and contributed a couple of articles to various outlets. Here’s a few highlights:

Content Marketing Conference: I was supposed to speak in-person at CMC in Boston, but they made it a virtual-only event. I reprised my session,
“Beyond the Editorial Calendar: New Rules of Content Strategy”. I also participated in a 3-hour content planning workshop, sharing the narrative and distribution frameworks from the content playground. The full session is available with a paid pass to CMC365, and the above recap links are available free and un-gated.

Inbound Success Podcast: It was a busy spring, as I interviewed with Kathleen Booth about content strategy and marketing in general. We talked about the content playground, how to allocate resources if you’re a small team, and metrics and tracking. The episode is free and un-gated if you want to listen!

How and Why to Use LinkedIn Articles: I wrote an article for MarketingProfs on incorporating long-form articles into your LinkedIn content strategy, complete with real-world examples from several companies and colleagues. The article is free and un-gated with a MarketingProfs account.

Write engaging social media copy: Another piece for MarketingProfs! This post includes tips, tropes, and examples to write engaging copy for social media. The article is free and un-gated with a MarketingProfs account.

INBOUND 2020: I was THRILLED when I found out my session on thought leadership was accepted to INBOUND this year! Alas, the event also went digital. I ended up recording a free 15-minute audio-only session on thought leadership and participating in a live debate on gated vs. un-gated content. I also shared a debate recap on LinkedIn, complete with a 2-minute video and a 2,600-word article, so choose your depth! The on-demand version of the debate requires a paid pass to view, but the audio session and recap are both available free and un-gated.

Ascent Conference: I’m excited to see growing interest in the content playground! The organizers of Ascent Conference reached out to ask me to present my session on the new rules of content strategy, and it’s available with a free general pass using the code ASHLEYGENFREE.

It’s been a busy few months! I’ve got one more speaking engagement locked in before the end of the year, MarketingProfs B2B Forum in November. I’m excited to share more details about my thought leadership framework!

Speaking at Hubspot INBOUND

I got the chance to speak at INBOUND 2019, and I actually presented two sessions! My sessions were titled, “Beyond the Editorial Calendar: New Rules of Content Strategy”, and I talked about what I think the new model should be for content marketing (hint: it’s past the looping decision journey).

There’s a (unfortunately low-quality) recording on my “As Seen On” tab, and slides are available here.

And if you’re interested in insights from other presenters, I posted a recap article on LinkedIn.

Speaking at Women Who Kick Ass

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Thrilled to be sharing at a different type of event next week! If you’re local in the Bay Area, I’d love to see you there.

I don’t have a silver bullet for getting a ton of interviews, securing multiple offers, or generally being awesome at life and career. I can, however, offer insight into the frameworks and models that helped me go from barista to businesswoman and stories of successes that should have been failures. Join me for an evening of cringeworthy calls and triumphant tales about the quest for the dream job. Register to attend in Mountain View!