I’m excited to get back into writing after a rather long absence (building a career is hard work!), and I’m so excited that my first article of the year is on MarketingProfs. I love Ann Handley and the MarketingProfs team, and after a lively discussion about Periscope at a Bay Area meetup, I wrote my first piece for them. Check out “Four Kinds of Periscope Broadcasts You Should Be Creating” for tips on adding live-streaming to your B2B marketing strategy.