Category: Social Media

More Speaking! More Writing! More Sharing!

On By ashleyfausIn Link Round-Up, Presentations, Social Media, Speaking EngagementLeave a comment

I’ve been busy for allllll of 2021, which is great! I’ve been fortunate to receive invitations to interview, present, and write, so here’s a few of the places I’ve shared over the last few months:

I shared an in-depth look at my 4-pillar thought leadership framework at INBOUND 2021. INBOUND is always a highlight. The team is excellent, the audience is engaged, and the rest of the speakers share timely insights. I also got a chance to co-present with a colleague at Hubspot GROW ANZ. We talked about what it looks like to work together on thought leadership. We shared our journey to build her thought leadership platform, including a sneak peek at the content she’s been sharing over the last 6 months.

I also shared more details about my thought leadership framework with MarketingProfs in this article.

And here’s a few interviews, discussing the content playground, content depths, thought leadership, and social media!

Leveraging Thought Leadership

CloudflareTV, Yes We Can!

SaaS Marketing Superstars

Last, I’m thrilled to be included in the “50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022” list from TopRank Marketing.

More Articles, More Presentations

On By ashleyfausIn Presentations, Social Media, Speaking EngagementLeave a comment

I ended 2020 with a few additional speaking gigs, and I haven’t slowed down!

I published an in-depth article on the CXL blog about the content playground, including several excellent examples from several teams at Atlassian. If you’re looking for a detailed read about how the playground comes to life, check out this article!

I also shared my thought leadership framework at MarketingProfs B2BForum in November, and I’m thrilled to join the line-up again for their virtual spring conference in April. Register to attend and use B2BFRIENDS to receive a $50 discount on your ticket!

I had a FASCINATING conversation with Scott A. Martin on the Groundswell podcast, and covered all sorts of crazy topics with Joseph Jaffe on his multi-streamed CoronaTV series (I discovered an excellent live-streaming platform called Streamyard during this interview, which I’m now using to produce Agile & DevOps livestreams for Atlassian if you want to tune in).

In a slightly different vein, I co-authored an article on micro-feedback with my colleague, Molly Hellerman. We’ll be co-presenting a webinar as part of Atlassian’s Team series later this spring.

I’ve got several sessions and interviews coming up over the next few months, including:
March: Digital Marketing World Forum, Digital Summit, Brand ManageCamp
April: MarketingProfs B2B Forum, AMA Ignite!, Content Marketing Conference
May: Fire&Spark Webinar
June: OmnichannelX

Stay tuned for on-demand links and recaps from the next few months of nerding out about marketing.

Speaking and Writing and Interviewing, Oh My!

On By ashleyfausIn Link Round-Up, Social Media, Speaking EngagementLeave a comment

Despite 2020 being the most insane year ever with all the terrible things, I’ve actually been busy with awesome things! I spoke at several conferences, participated in several podcast and webinar interviews, and contributed a couple of articles to various outlets. Here’s a few highlights:

Content Marketing Conference: I was supposed to speak in-person at CMC in Boston, but they made it a virtual-only event. I reprised my session,
“Beyond the Editorial Calendar: New Rules of Content Strategy”. I also participated in a 3-hour content planning workshop, sharing the narrative and distribution frameworks from the content playground. The full session is available with a paid pass to CMC365, and the above recap links are available free and un-gated.

Inbound Success Podcast: It was a busy spring, as I interviewed with Kathleen Booth about content strategy and marketing in general. We talked about the content playground, how to allocate resources if you’re a small team, and metrics and tracking. The episode is free and un-gated if you want to listen!

How and Why to Use LinkedIn Articles: I wrote an article for MarketingProfs on incorporating long-form articles into your LinkedIn content strategy, complete with real-world examples from several companies and colleagues. The article is free and un-gated with a MarketingProfs account.

Write engaging social media copy: Another piece for MarketingProfs! This post includes tips, tropes, and examples to write engaging copy for social media. The article is free and un-gated with a MarketingProfs account.

INBOUND 2020: I was THRILLED when I found out my session on thought leadership was accepted to INBOUND this year! Alas, the event also went digital. I ended up recording a free 15-minute audio-only session on thought leadership and participating in a live debate on gated vs. un-gated content. I also shared a debate recap on LinkedIn, complete with a 2-minute video and a 2,600-word article, so choose your depth! The on-demand version of the debate requires a paid pass to view, but the audio session and recap are both available free and un-gated.

Ascent Conference: I’m excited to see growing interest in the content playground! The organizers of Ascent Conference reached out to ask me to present my session on the new rules of content strategy, and it’s available with a free general pass using the code ASHLEYGENFREE.

It’s been a busy few months! I’ve got one more speaking engagement locked in before the end of the year, MarketingProfs B2B Forum in November. I’m excited to share more details about my thought leadership framework!

Featured on MarketingProfs

On By ashleyfausIn Advertising, Branding, Social MediaLeave a comment

I’m excited to get back into writing after a rather long absence (building a career is hard work!), and I’m so excited that my first article of the year is on MarketingProfs. I love Ann Handley and the MarketingProfs team, and after a lively discussion about Periscope at a Bay Area meetup, I wrote my first piece for them. Check out “Four Kinds of Periscope Broadcasts You Should Be Creating” for tips on adding live-streaming to your B2B marketing strategy.

Present Shock: When Everything Happens Now

On By ashleyfausIn Social Media, Work-Life DecisionsLeave a comment

I attended a talk called, “Present Shock: When Everything Happens Now” during SXSW, with author Douglas Rushkoff. Disclaimer: I haven’t read the book. Further disclaimer: the concepts in his talk will smack you in the face and send you down the rabbit hole.

So, what is present shock? It’s what we experience in our information overload, tweet it, Facebook it, stream it, Instagram it, post it, always on, always live, always available world. It’s the fact that we aren’t really sure when the past, present, and future begin and end. We demand to know the future right now, but we believe “now” is what’s happening on Twitter, Pinterest and Facebook. The thing is, the posts on social media platforms are actually in the past. By the time you shoot it, edit it, tag it, and post it as a status update, the moment is already gone. In fact, the moment that you’re living NOW is the moment that you’re spending posting whatever moment just happened in the past! I know, kinda complicated to follow, but think about it. When was the last time you left your smart phone at home while attending a concert? When was the last time you didn’t check in when you landed at a destination? When was the last time you ate your freakin’ food without taking a picture of it? We think that our pictures and tweets and status updates are real life, and that we’re living in the now by capturing every detail of every moment.

There’s a new trend to rebel against the hyper-digital world. I came across a blog of a mom that was lamenting the fact that she spent so much time trying to photograph and post pictures of her kids that she was actually missing spending time with them. She wasn’t holding them in her lap because she was too busy focusing the camera. She wasn’t playing catch or make-believe because she had to act as the history officer to capture every moment. She finally figured out that she was, in fact, living every moment tethered to her smart phone. I realized my own hypocrisy in this area while at SXSW: I was so busy tweeting my sound bites that I was missing content in the moment. I started skimming all my sessions for the tweet, and then I end up in this session that’s telling me that my tweets aren’t really life. And you know what I did? I tweeted that. It’s the definition of an oxymoron!

My husband went backpacking recently, and left our fancy camera at home. I was shocked, and quite frankly, so was he. But, he made an amazing point, “Yeah, I’ll probably be bored, but that’s a good thing.” Yes, cameras capture so much beauty, but they are far inferior to the human eye. Twitter makes information digestible in bite-sized tidbits, but nothing satisfies quite like reading Ayn Rand or Agatha Christie in paperback form by a river. A photo of a steak is enticing, but man, enjoying that first hot bite is truly delicious. My mom planned amazing birthday parties long before Pinterest made us all feel inferior and lacking in creativity (Aladdin castle made from recycled fabric bolts? AMAZING!)

So, life: will you choose to live it or capture it?