I learned something new in class last night… apparently, in some industries, CRM means “Customer Returned Material”. Essentially, a customer is returning some material that you sold them because it is broken for some reason. I learned this from a classmate who is an engineer, and we were discussing projects at work. I mentioned that I was working on a big CRM project, and he replied, “Oh, so lots of customer returned material?” Wait, what? Clearly, we’re not on the same page, as I think CRM stands for “Customer Relationship Management”. I’m wondering if there are other meanings for CRM that a marketer and an engineer wouldn’t know? This happens a lot across industries, so I’m interested to hear if any of you have acronym mix-up stories to share!