How Does Your Packaging Affect Your Personal Brand?

Sheath Dress, Cardigan and Heels
Sheath Dress, Cardigan and Heels
Heels and Argyle Tights Detail
Heels and Argyle Tights Detail
Earrings and Necklace Detail
Earrings and Necklace Detail

Like the outfit? See more details here!

Just like products, we package ourselves in many different ways. And, just like products, the packaging is often the first thing you notice. For business people, our packaging is usually in the form of our clothing and appearance. Are we clean cut and put together, or sloppy and scattered? It would stand to reason that you want your Account Manager (or similar position) to be organized, detail-oriented, and able to meet deadlines on time. Wouldn’t you feel more comfortable with this person handling your account if they looked like they cared about their own “account”? I’m not saying you have to buy $1,000 suits and get $100 manicures and haircuts, but you do need to take some time to make yourself look presentable. There’s been quite a bit of controversy over dress codes and appearance requirements in the media lately, but I think these stories bring up some valid points about personal branding. Is your packaging showing off the best qualities of your personal brand? If your personal brand stands for creativity, does your appearance reflect an out-of-the-box thinker? If your personal brand stands for analytic thinking and spreadsheets, does your appearance convey this? I recommend evaluating yourself the same way you evaluate products, services, and people every day. Define the top three qualities of your personal brand, and make sure you’re packing yourself in a way that showcases these qualities! Like the my “packaging” for the day? See more details here!

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