I’ve been updating and sharing most of my content on LinkedIn, so this poor space is largely stagnant. BUT, I finally compiled a playlist of a bunch of podcast episodes where I was interviewed as a guest or panelist.
If you wanna hear my thoughts on marketing strategy, content, thought leadership, speaking, and everything in between, check out the episodes!
More Speaking! More Writing! More Sharing!
I’ve been busy for allllll of 2021, which is great! I’ve been fortunate to receive invitations to interview, present, and write, so here’s a few of the places I’ve shared over the last few months:
I shared an in-depth look at my 4-pillar thought leadership framework at INBOUND 2021. INBOUND is always a highlight. The team is excellent, the audience is engaged, and the rest of the speakers share timely insights. I also got a chance to co-present with a colleague at Hubspot GROW ANZ. We talked about what it looks like to work together on thought leadership. We shared our journey to build her thought leadership platform, including a sneak peek at the content she’s been sharing over the last 6 months.
I also shared more details about my thought leadership framework with MarketingProfs in this article.
And here’s a few interviews, discussing the content playground, content depths, thought leadership, and social media!
Last, I’m thrilled to be included in the “50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022” list from TopRank Marketing.
More Articles, More Presentations
I ended 2020 with a few additional speaking gigs, and I haven’t slowed down!
I published an in-depth article on the CXL blog about the content playground, including several excellent examples from several teams at Atlassian. If you’re looking for a detailed read about how the playground comes to life, check out this article!
I also shared my thought leadership framework at MarketingProfs B2BForum in November, and I’m thrilled to join the line-up again for their virtual spring conference in April. Register to attend and use B2BFRIENDS to receive a $50 discount on your ticket!
I had a FASCINATING conversation with Scott A. Martin on the Groundswell podcast, and covered all sorts of crazy topics with Joseph Jaffe on his multi-streamed CoronaTV series (I discovered an excellent live-streaming platform called Streamyard during this interview, which I’m now using to produce Agile & DevOps livestreams for Atlassian if you want to tune in).
In a slightly different vein, I co-authored an article on micro-feedback with my colleague, Molly Hellerman. We’ll be co-presenting a webinar as part of Atlassian’s Team series later this spring.
I’ve got several sessions and interviews coming up over the next few months, including:
March: Digital Marketing World Forum, Digital Summit, Brand ManageCamp
April: MarketingProfs B2B Forum, AMA Ignite!, Content Marketing Conference
May: Fire&Spark Webinar
June: OmnichannelX
Stay tuned for on-demand links and recaps from the next few months of nerding out about marketing.
Speaking and Writing and Interviewing, Oh My!
Despite 2020 being the most insane year ever with all the terrible things, I’ve actually been busy with awesome things! I spoke at several conferences, participated in several podcast and webinar interviews, and contributed a couple of articles to various outlets. Here’s a few highlights:
Content Marketing Conference: I was supposed to speak in-person at CMC in Boston, but they made it a virtual-only event. I reprised my session,
“Beyond the Editorial Calendar: New Rules of Content Strategy”. I also participated in a 3-hour content planning workshop, sharing the narrative and distribution frameworks from the content playground. The full session is available with a paid pass to CMC365, and the above recap links are available free and un-gated.
Inbound Success Podcast: It was a busy spring, as I interviewed with Kathleen Booth about content strategy and marketing in general. We talked about the content playground, how to allocate resources if you’re a small team, and metrics and tracking. The episode is free and un-gated if you want to listen!
How and Why to Use LinkedIn Articles: I wrote an article for MarketingProfs on incorporating long-form articles into your LinkedIn content strategy, complete with real-world examples from several companies and colleagues. The article is free and un-gated with a MarketingProfs account.
Write engaging social media copy: Another piece for MarketingProfs! This post includes tips, tropes, and examples to write engaging copy for social media. The article is free and un-gated with a MarketingProfs account.
INBOUND 2020: I was THRILLED when I found out my session on thought leadership was accepted to INBOUND this year! Alas, the event also went digital. I ended up recording a free 15-minute audio-only session on thought leadership and participating in a live debate on gated vs. un-gated content. I also shared a debate recap on LinkedIn, complete with a 2-minute video and a 2,600-word article, so choose your depth! The on-demand version of the debate requires a paid pass to view, but the audio session and recap are both available free and un-gated.
Ascent Conference: I’m excited to see growing interest in the content playground! The organizers of Ascent Conference reached out to ask me to present my session on the new rules of content strategy, and it’s available with a free general pass using the code ASHLEYGENFREE.
It’s been a busy few months! I’ve got one more speaking engagement locked in before the end of the year, MarketingProfs B2B Forum in November. I’m excited to share more details about my thought leadership framework!
Interviews, Webinars, and Recaps!
I got the chance to talk about content strategy and live streaming with a few more people, so I figured I’d share links to the various interview, webinars, and recap conversations 🙂
TwentyThree: Video Marketing + Content Strategy Interview
Writer Access Webinar: Beyond the Editorial Calendar
DigiMarCon World: How to Add Live Streaming to Your Marketing Mix
Featured on Hubspot
I wrote a byline for the Hubspot blog, based on my INBOUND presentation. Head over to see why I think marketers need to build a content playground in 2020! Read “Beyond the Editorial Calendar: New Rules of Content Strategy for 2020” article.
Speaking at Hubspot INBOUND
I got the chance to speak at INBOUND 2019, and I actually presented two sessions! My sessions were titled, “Beyond the Editorial Calendar: New Rules of Content Strategy”, and I talked about what I think the new model should be for content marketing (hint: it’s past the looping decision journey).
There’s a (unfortunately low-quality) recording on my “As Seen On” tab, and slides are available here.
And if you’re interested in insights from other presenters, I posted a recap article on LinkedIn.
Featured on The Ladders
Happy New Year! I’m thrilled to have several pieces featured over on The Ladders, a site that offers advice (and job postings) to help you move forward in your career.
The current pieces cover languages of appreciation, skills to accelerate your career, and tips for reclaiming work-life balance. You can see all current and future articles on my author page.
Speaking at Drift UNCONFERENCE
I snuck in one last speaking gig before the end of the year… and guess what? It’s FREE. Head over to UNCONFERENCE, hosted by Drift, to check out my session on adding live streaming to the marketing mix. Proud to be included in such a stellar line-up, and excited to watch and learn from my peers in marketing!
Speaking at Hubspot Inbound
I’m heading to Hubspot Inbound next week to present a session on live video! If you’re coming to the conference, I’d love to see you at my session, check out the details. I’m also attending the other amazing sessions, so if you aren’t heading to Boston, follow me on Twitter for live tweeting and insights 🙂
Consciously Corporate 