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    I’ll be presenting a MarketingProfs Teach Me How Seminar on adding livestream video the to the marketing mix! Check it out live at 9am PST / 12pm EST on Thursday, 10/19, or watch the on-demand recording.

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    I’m thrilled to be speaking at the Seattle Interactive Conference, October 18-19. If you’re planning to attend, I’d love to see you at my session, “How to Add Live-Streaming to Your Marketing Mix.”

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    I’m excited to get back into writing after a rather long absence (building a career is hard work!), and I’m so excited that my first article of the year is on MarketingProfs. I love Ann Handley and the MarketingProfs team, and after a lively discussion about Periscope at a Bay Area meetup, I wrote my [...]

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    I attended a talk called, “Present Shock: When Everything Happens Now” during SXSW, with author Douglas Rushkoff. Disclaimer: I haven’t read the book. Further disclaimer: the concepts in his talk will smack you in the face and send you down the rabbit hole. So, what is present shock? It’s what we experience in our information [...]

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    I returned from SXSW about two weeks ago, and I tweeted about explaining the conference to my grandparents. My team had an amazing time at SXSW, and we did a ton of social media around our time at the conference. You can check out the Twitter hashtag #whatsyourstory or @Duarte on Twitter to see some [...]

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    It’s 11:00 pm, and I’m laying in bed,¬†surfing the ‘net… and suddenly, the whole apartment starts shaking! This is Irving, TX, people, we don’t get shaking floors in these parts. My husband is in the living room, and we look at each other with confusion. “Um, was that an earthquake?” Surely not, since, ya know, [...]

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    I’ve written about the need to type your name into a search engine every once in a while, since, you know, they’re talking about you and all. I’ve also talked about ways that some people use the web for evil. Recently, I had an interesting thought collision: am I stalkable? I don’t mean to be [...]

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    No, no, I’m not about to re-hash the debate on how we all got here, but I am going to talk about the best choice for a brand roll-out. I’m working on a couple of projects that involve creating a brand from scratch, and I just switched to the new Microsoft Outlook email system, so [...]

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    We’ve established that my privacy threshold is pretty low online, but this article on Forbes re-affirms my comments that people are, in fact, talking about you. The article takes a slightly different angle on your personal web presence, but I think many of the points transcend into the corporate brand as well. Transparency. The author [...]

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    As I mentioned in a previous post, I starting coming up ad campaigns for the products we used during our trip! This is the first campaign that struck me, and it has a great social media strategy tie-in as well. Note that I haven’t done any customer or strategic research to see if this would [...]

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