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    SEO/Website Archives:

    Remember the name-change can of worms I mentioned last week? The brand insanity has started! I got a request for letter head first thing this morning, which forced the issue of the plans for a web presence. Since the letter head requires a website URL, I mentioned that a URL required some content. The problem [...]

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    How did we work before the internet? After a storm last night, the internet is down at our office. This means no email, no network, and no web. So, I’m sitting around with nothing to do. I could send some mock-ups for approval… oh, wait, no I can’t. Oh! I’ve been meaning to book a [...]

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    I decided to Bing and Google myself last week, and scrolling through the results was pretty hilarious. Here’s what I found: – The internet still highly associates me with my husband. The first hit on Bing is a link to our old personal website, mattfaus.com (the link ashleyfaus.com redirects to this site). There’s nothing bad [...]

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    Let’s talk about a horrible user interface. You know, the kind that makes you wonder if you’re just completely stupid, because you can’t find the “buy now” button? I recently tried to pay my water bill online, and the UI was awful, and my water bill is still unpaid! First, we thought we could pay [...]

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    I just had a thrilling first in my career… managing a website go live! I’ve been on this project for almost 4 months now, working with a third party programmer and an internal team to get the final product, a brand new website, pushed out. It’s been a long time coming, and I was excited [...]

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    Can we just talk about the frustration of SEO “magic”? Maybe I’m the only one that finds this frustrating, but the insane amount of spam that’s been on my blog recently triggered my distaste for SEO link-building campaigns. I know that spamming it a black-hat version of SEO, but it does contribute to the overall [...]

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    Prior to my arrival in my position, the company set up some ad campaigns for Google AdWords and Yahoo AdCenter. Yahoo AdCenter has since been converted to Microsoft AdCenter, and we’ve been having some issues with our number of clicks. We can’t really determine if the migration caused some issues, or if our clicks are [...]

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    I’ve hit somewhat of a dilemma in my research for a website overhaul… what are the bounce rates telling me? As a Marketer, I’m not only interested in the numbers, but I’m also very interested in the behavior BEHIND the numbers. Currently, I don’t have much data about the “why” of the behavior. I see [...]

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