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    Selling Archives:

    I just came home from the ice cream shop, and I saw a father out with his kids. It reminded me of my father-daughter dates, complete with a special occasion double-scoop from  Baskin-Robbins. Guess which ice cream shop I visited today? That’s right, Baskin-Robbins. And guess which ice cream shop is my favorite? You got [...]

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    I’ve been thinking a lot about market research lately, and how important it is to know your customers. Some companies are flying blind when it comes to offering and advertising their products or services. Here’s a few tips on why and how to get to know your customers! Meet their needs and solve their problems. [...]

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    I was pleasantly surprised with a promotion from Starbucks, the Starbucks Treat Receipt. If you buy any beverage before 2:00 pm, you can use the receipt to get any grande iced beverage for $2.00! Now, I’m a pretty avid Starbucks fan, so discounts are always appreciated. Of course, encountering any promotion always makes me wonder [...]

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