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    Selling Archives:

    I’m still waffling about the title of this post, as I know the spam-catcher is going to have a hayday. However, there’s no way around this overwhelmingly obvious truth in Vegas: sex sells. And, quite frankly, that bothers me. Aside from my moral quandary about using sex as a selling tool, I feel like it’s [...]

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    I’ve just returned from my trip to Las Vegas, and I was struck by the level of beauty and detail in each of the many hotels and shows! I’d say Vegas has one of the most successful marketing strategies in the world, and I’m going to give you a look at my trip over the [...]

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    Almost immediately after yesterday’s venting post, I noticed an interesting idea (well, maybe just to the marketing nerds!). Sometimes you just need to let the stress out and things will come to you! Anyways, my inspiration came in the form of trying to hang pictures around the office. I’ve got three photos of engines in [...]

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    I went to Panera yesterday morning to pick up some pastries for a company meeting. As usual, the cashier asked if I had a reward card, and asked if I’d like to get a reward card. I said, “no” to both. However, I might just change my mind after my experience! The cashier gave me [...]

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    My husband and I use Blockbuster for our movies. We started this when we lived within walking distance of Blockbuster, so trading in our movies was a great perk for using their service over Netflix. Our life has been pretty busy recently, and we no longer live close to a Blockbuster store. Thus, we decided [...]

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    A big industry trade show is just a few weeks away, and I’ve been getting cold calls all over the place for a myriad of different services and products. We always talk about the latest thing, but I’ve found that some sales tactics are tried and true. The direct and authoritative route. One sales person [...]

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    My mother-in-law is gaining steam in a business for hand-decorated theme cookies. She’s the owner and the sole employee, and she does some pretty amazing designs with icing! She’s been asking for pricing advice over the last few months, and I think she’s finally made some strides in how she’s pricing her items. I wanted [...]

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    My husband and I enjoyed a backpacking trip over Labor Day weekend on the Lone Star Hiking Trail. Even in the middle of the woods, I couldn’t help thinking about marketing and the corporate world! So, I’ve got a quick 3-part series of posts with some of my thoughts from the backpacking trip.     [...]

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    I don’t know much about guns, but I know this: shotguns use bullets that explode everywhere, and rifles use bullets that go precisely into a single target. Marketers use these tactics as well. The shotgun marketer throws a ton of strategies, commercials, and messages to every customer in every market. The rifle marketer takes careful [...]

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    I’m enjoying the sales training session, and an idea struck me while we took a break. There’s a great book on relationships called “The Five Love Languages”, which talks about how people give and receive love. These days, business often feels like a marriage, and I think some of the tips in the relationship guide [...]

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