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    Selling Archives:

    Man there’s been a lot of controversy around the interwebs lately, and it’s sparked a few posts for this week! I’ve got views on a lot of the issues, but this blog isn’t about touting my views, it’s about marketing and business and people. So, today’s post will dive into some marketing issues around a [...]

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    Readers, if you haven’t been to grocery store or a gas station lately, heads up! The Cadbury cream eggs are back! For a limited time only! No, but seriously, they really are here for a limited time only, hence the title, “Scarcity Revisited”. I wrote a post about the Starbucks seasonal offerings a few months [...]

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    Dress: JC Penney Cardigan and Tights: Target Belt: NY & Co. Pumps: Alfani Step ‘n Flex Necklace: Forever21 Earrings: Silpada Like the outfit? Click here for more details!   Today’s post is a bit of a marketing rabbit hole on branding, and I’m going to throw around some academic jargon. It’ll be a fun walk [...]

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    Many people resent Valentine’s Day because they feel like the evil marketers at the greeting card, chocolate, and flower stores colluded to dupe them into buying more useless junk that they (and their significant others) don’t need. As a marketer, I can’t decide if I should be offended, or applauding the genius. From the offended [...]

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    We all have aspirations, and for some, those include being a model or celebrity. For me, those aspirations included being a professional singer, so I was willing to sacrifice a lot of time, money, and tears to achieve that dream. I started thinking about will power, and wondering if it takes more power to say, [...]

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      I had a pretty humorous exchange with my boss yesterday about the Kindle Fire he received for Christmas. He was testing out all the different buttons, settings, and options, and he was excited to show me the screensaver he’d picked out. The screensaver is a picture of a coral reef, and every few seconds, [...]

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    In case you have been too busy to notice, Christmas is in 12 days! I’ve been running around like a mad woman with Christmas cards, rehearsals for the Christmas show, and getting ready for Christmas travel. One thing I have NOT been doing, however, is shopping for Christmas gifts. Both my family and my husband’s [...]

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    I’ve bought a few daily deals in the last year, and I’ve found it to be an interesting experience. The golden egg in the deal world is a repeat customer that pays full price. So, have any of these daily deals converted me? I’ve bought deals from Living Social, Groupon, and TravelZoo. For me, food [...]

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    Ask anyone to describe me, and one of the first words out of their mouth will be, “talkative”. I LOVE to talk, and I sometimes joke that I’d be quite happy to carry on a conversation with a rock, if it came down to it. But, I’ve learned, sometimes I just need to shut up. [...]

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    I just came home from a sales training session in Atlanta, GA, and we discussed some tips for talking so they’ll listen. In particular, we discussed the results of a brain dominance test that measures how you prefer to make decisions, receive information, and generally deal with people. This is similar to many different personality [...]

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