Selling Archives:
Ah, sales people, so much blog inspiration from these calls! In theory, the marketing department works with the sales team to create wonderful synergy, and everyone makes money… in practice, that’s not always the case. Since I know a little about how this whole sales game works, I try to help the sales reps out [...]
Skirt: JC Penney Tank and Cardigan: Target Shoes: Old Navy Necklace and Earrings: NY & Co. Like the outfit? See more details here! I’m going to look at a marketing and operations conundrum in today’s post, inspired by several experiences at retailer H&M. I received a gift card to the store for Christmas, [...]
I tend to shy away from talking about topics that make people blush, but I’ve decided to discuss the marketing of birth control today, for both men and women. For marketers, it is firmly in the realm of a commodity with a large target segment, a lucrative sector with many tactics and complex issues, so [...]
I’ve been talking about my thoughts on several social issues and how they relate to marketing, and I wanted to focus on the role of skepticism. As I mentioned in the previous posts, I’m not trying to say that the causes are wrong or unworthy, or that brand awareness is not a valid goal. I [...]
Man there’s been a lot of controversy around the interwebs lately, and it’s sparked a few posts for this week! I’ve got views on a lot of the issues, but this blog isn’t about touting my views, it’s about marketing and business and people. So, today’s post will dive into some marketing issues around a [...]
Readers, if you haven’t been to grocery store or a gas station lately, heads up! The Cadbury cream eggs are back! For a limited time only! No, but seriously, they really are here for a limited time only, hence the title, “Scarcity Revisited”. I wrote a post about the Starbucks seasonal offerings a few months [...]
Dress: JC Penney Cardigan and Tights: Target Belt: NY & Co. Pumps: Alfani Step ‘n Flex Necklace: Forever21 Earrings: Silpada Like the outfit? Click here for more details! Today’s post is a bit of a marketing rabbit hole on branding, and I’m going to throw around some academic jargon. It’ll be a fun walk [...]
Many people resent Valentine’s Day because they feel like the evil marketers at the greeting card, chocolate, and flower stores colluded to dupe them into buying more useless junk that they (and their significant others) don’t need. As a marketer, I can’t decide if I should be offended, or applauding the genius. From the offended [...]
We all have aspirations, and for some, those include being a model or celebrity. For me, those aspirations included being a professional singer, so I was willing to sacrifice a lot of time, money, and tears to achieve that dream. I started thinking about will power, and wondering if it takes more power to say, [...]
I had a pretty humorous exchange with my boss yesterday about the Kindle Fire he received for Christmas. He was testing out all the different buttons, settings, and options, and he was excited to show me the screensaver he’d picked out. The screensaver is a picture of a coral reef, and every few seconds, [...]