Selling Archives:
Many people resent Valentine’s Day because they feel like the evil marketers at the greeting card, chocolate, and flower stores colluded to dupe them into buying more useless junk that they (and their significant others) don’t need. As a marketer, I can’t decide if I should be offended, or applauding the genius. From the offended [...]
We all have aspirations, and for some, those include being a model or celebrity. For me, those aspirations included being a professional singer, so I was willing to sacrifice a lot of time, money, and tears to achieve that dream. I started thinking about will power, and wondering if it takes more power to say, [...]
I had a pretty humorous exchange with my boss yesterday about the Kindle Fire he received for Christmas. He was testing out all the different buttons, settings, and options, and he was excited to show me the screensaver he’d picked out. The screensaver is a picture of a coral reef, and every few seconds, [...]
In case you have been too busy to notice, Christmas is in 12 days! I’ve been running around like a mad woman with Christmas cards, rehearsals for the Christmas show, and getting ready for Christmas travel. One thing I have NOT been doing, however, is shopping for Christmas gifts. Both my family and my husband’s [...]
I’ve bought a few daily deals in the last year, and I’ve found it to be an interesting experience. The golden egg in the deal world is a repeat customer that pays full price. So, have any of these daily deals converted me? I’ve bought deals from Living Social, Groupon, and TravelZoo. For me, food [...]
Ask anyone to describe me, and one of the first words out of their mouth will be, “talkative”. I LOVE to talk, and I sometimes joke that I’d be quite happy to carry on a conversation with a rock, if it came down to it. But, I’ve learned, sometimes I just need to shut up. [...]
I just came home from a sales training session in Atlanta, GA, and we discussed some tips for talking so they’ll listen. In particular, we discussed the results of a brain dominance test that measures how you prefer to make decisions, receive information, and generally deal with people. This is similar to many different personality [...]
I’m still waffling about the title of this post, as I know the spam-catcher is going to have a hayday. However, there’s no way around this overwhelmingly obvious truth in Vegas: sex sells. And, quite frankly, that bothers me. Aside from my moral quandary about using sex as a selling tool, I feel like it’s [...]
I’ve just returned from my trip to Las Vegas, and I was struck by the level of beauty and detail in each of the many hotels and shows! I’d say Vegas has one of the most successful marketing strategies in the world, and I’m going to give you a look at my trip over the [...]
Almost immediately after yesterday’s venting post, I noticed an interesting idea (well, maybe just to the marketing nerds!). Sometimes you just need to let the stress out and things will come to you! Anyways, my inspiration came in the form of trying to hang pictures around the office. I’ve got three photos of engines in [...]