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    Selling Archives:

    I visited my first farmers’ market this weekend, and I was struck by the authenticity of the whole thing. We ramble on about being transparent, making a connection, having a conversation, and generally being authentic in the business world, but often, we turn around and toss out some flashy ad campaign or cheesy promotion to [...]

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    At some point, I’ll get back to my regular posting schedule, I promise! For now, I want to share a post inspired by a trip to the bathroom. Don’t worry, it’s not gross! Many universities and companies are trying to go green, and they’re installing fancy toilets that allow you to choose the amount of [...]

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    Just one day into summer break, and I’m already spinning up a new venture Like I said, I suck at vacation! However, this venture has been in the works for several months, and we finally had to kick it out of the nest and let it fly. I’m excited to announce a new side business [...]

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    A while back, I had an obsession with words and naming, and it’s been revived by the term, “seasonal vegetables.” You ever notice that the seasonal vegetables are always broccoli? I don’t know that I’ve ever been to a restaurant that offers something other than broccoli when the menu says, “served with seasonal vegetables”! Why [...]

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    We’re evaluating some new CRM options, and several people have recommended Salesforce. I had a chat with a sales rep from the company, and man, he was a GOOD sales person. We’ve also brought in some consultants for sales training, and after the initial phone call, I told our management team, “We just need to [...]

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    As a marketer, you’d think I would love taking advantage of promotions and deals in stores, right? I mean, I’ve bought several daily deals online, but in general, I’m very skeptical of deals. My husband and I are quite frugal, so I’ve taken to looking at the per-unit cost on items, particularly at the grocery [...]

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    Ah, sales people, so much blog inspiration from these calls! In theory, the marketing department works with the sales team to create wonderful synergy, and everyone makes money… in practice, that’s not always the case. Since I know a little about how this whole sales game works, I try to help the sales reps out [...]

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      Skirt: JC Penney Tank and Cardigan: Target Shoes: Old Navy Necklace and Earrings: NY & Co. Like the outfit? See more details here!   I’m going to look at a marketing and operations conundrum in today’s post, inspired by several experiences at retailer H&M. I received a gift card to the store for Christmas, [...]

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    I tend to shy away from talking about topics that make people blush, but I’ve decided to discuss the marketing of birth control today, for both men and women. For marketers, it is firmly in the realm of a commodity with a large target segment, a lucrative sector with many tactics and complex issues, so [...]

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    I’ve been talking about my thoughts on several social issues and how they relate to marketing, and I wanted to focus on the role of skepticism. As I mentioned in the previous posts, I’m not trying to say that the causes are wrong or unworthy, or that brand awareness is not a valid goal. I [...]

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