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    Pricing Archives:

    I’ve been reading a lot of negotiation blogs on Forbes after my negotiation class last semester, and anchoring is one of those funny human psyche things that I find interesting. Anchoring is basically throwing out a number to set the expectations in a negotiation. The trick is to find a number on the high end, [...]

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    As a marketer, you’d think I would love taking advantage of promotions and deals in stores, right? I mean, I’ve bought several daily deals online, but in general, I’m very skeptical of deals. My husband and I are quite frugal, so I’ve taken to looking at the per-unit cost on items, particularly at the grocery [...]

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    I’m gearing up for an insane week at work and school, so the posting will be a little spotty (kinda like last week, sorry about that!). However, I had to take a moment to write a quick post on an interesting pricing scheme that I saw at the carwash the other day. There was a [...]

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    I’ve been talking a lot lately about how marketers using intel makes me happy, but then I started thinking about who the marketers REALLY want. The information about who is buying your brand, how much they’re buying, and how to keep them buying is definitely interesting, but I’d say it’s equally interesting to see who’s [...]

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      Pants: JC Penney T-shirt: Target Blazer: Target Scarf: Target Flats: Payless Like the outfit? Click here for more details!   A classmate of mine asked for my take on the new JC Penney strategy, and after a discussion with my dad about the strategy, I decided to do a little hands-on research. JC Penney [...]

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    I read a Forbes article a while back, titled, “Restaurant Foods That Are Ripping You Off“. Basically, the article talks about how you think you might be getting a good deal at a restaurant by choosing a cheaper entree, but the menu price may not  correlate to the true cost of the meal. For example, [...]

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        A bigger deal is a better deal right? I say, WRONG! I subscribe to Living Social, the daily deal site that offers nice discounts for local activities, direct to my inbox! However, a recent daily deal had me baffled on the pricing and “deal” nature of the coupon. The deal advertises $80 to [...]

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    My mother-in-law is gaining steam in a business for hand-decorated theme cookies. She’s the owner and the sole employee, and she does some pretty amazing designs with icing! She’s been asking for pricing advice over the last few months, and I think she’s finally made some strides in how she’s pricing her items. I wanted [...]

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          Dress: Ross Pumps: Alfani Step-N-Flex Knit blazer: don’t remember, but they’re everywhere these days! Earrings: Silpada Bracelet: NY & Co. Like the outfit? Click here to see more details! (We went a little picture crazy on this shoot, check out some random poses/facial expressions!)     This is another dress from Ross, [...]

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    I came across an interesting blurb in one magazine’s rate sheet for advertisers: computer printing makes the 4-color process only slightly more expensive than a black and white print-job. And, if the rest of the magazine is printed using a 4-color process, there’s really no reason to charge for the “labor” portion of the 4-color [...]

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