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    Branding Archives:

    I’ve recently posted several articles about companies employing a “copycat” strategy, including references to BK vs. McDonald’s, and Starbucks vs. Peet’s Coffee. An article posted by CNN yesterday sparked this post about my thoughts on a trend of “copycat” wars. CNN titled the article “How Bing is out-innovating Google“, and discussed several new features of [...]

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    While cleaning up my scrapbooking room, I came across mementos from our trip to the 2008 Summer Olympics in Beijing, China. These mementos reminded me of a post I intended to write after the trip, as it struck me as ironic while we were in China. The irony? There were no knock-offs of Olympic paraphernalia [...]

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    I caught some of the winter Olympics this year, with amazing athletes, a luge tragedy, and one commercial that really struck me. I love the Proctor and Gamble “To Their Moms, They’ll Always Be Kids” commercial!  I think this commercial completely holds true to their brand identity. They’ve positioned themselves as a company that is [...]

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    Wise words of wisdom from my Mom! As I embark on the job hunt once again, my Mom reminded me that confidence goes a long way, and that sometimes a mini-makeover is just the confidence boost you need. While pondering my potential personal makeover, I started thinking about what would happen if companies decided to [...]

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    In an effort to help potential employers get to know me, I made this introductory video and posted it on YouTube. I’m an advocate of social media and connecting with customers, so I thought it fitting to use this tool to help put myself out there. Please enjoy my take on Marketing and work culture, [...]

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    I’ve been thinking a lot about brand identity, and a recent trip to Taco Bell had me laughing about brand identity. They’ve recently introduced “The Drive-Thru Diet”, featuring their Fresca menu. The Fresca menu highlights items with under 9 grams of fat, which is pretty low for a Taco Bell meal. However, “The Drive-Thru Diet” [...]

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    I enjoyed Blue Bell ice cream for my birthday. That might not mean much you, but consider this: I’ve had Blue Bell ice cream at almost every special event for the last 20 years, and you can’t get Blue Bell ice cream in California. My mom shipped it to me! How did Blue Bell make [...]

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    I watched the VMAs last night, and the talk of the night was the Kanye West debacle with Taylor Swift. For those who didn’t see the Twitter trend, Taylor Swift won the award for best female video. During her speech, Kanye West took the microphone, and proceeded to go on and on about how Beyonce’s [...]

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    What are you willing to pay for a cup of coffee? How about jeans? Sunscreen or bug repellent? Most would answer, “It depends.” When you start throwing in brands, locations, and extenuating circumstances, you start seeing a fluctuation in price points. Starbucks patrons will pay around $2 a cup for coffee. Jeans can range from [...]

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    I just came home from the ice cream shop, and I saw a father out with his kids. It reminded me of my father-daughter dates, complete with a special occasion double-scoop from  Baskin-Robbins. Guess which ice cream shop I visited today? That’s right, Baskin-Robbins. And guess which ice cream shop is my favorite? You got [...]

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