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    Branding Archives:

    You open up your inbox, ready to see what interesting activity LivingSocial will deliver today! A hip new restaurant downtown? An artistic experience? A great show at an indie theater? What’s today’s hidden gem… it’s… McDonald’s? Wait, what? That was my reaction when I opened my daily deal last week, total confusion at a LivingSocial [...]

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        I’m excited to announce the first giveaway on the blog, courtesy of the team from BeKnown. The package includes a business card holder, $10 Starbucks giftcard, and Essential Interview Grooming Tools. Many items in this giveaway cater to my female readers, but the application itself is suitable for men and women! BeKnown is [...]

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    I’ve bought a few daily deals in the last year, and I’ve found it to be an interesting experience. The golden egg in the deal world is a repeat customer that pays full price. So, have any of these daily deals converted me? I’ve bought deals from Living Social, Groupon, and TravelZoo. For me, food [...]

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        Jeans: TJ Maxx Tank top: Charlotte Russe Cardigan: Target Necklace: Forever21 Earrings: Silpada Flats: Payless Like the outfit? See more details here!   This is the final post in my discussion about how retailers and bloggers work together to bring fashion to the masses. I’ve discussed many types of incentives and partnerships, but [...]

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    I decided to Bing and Google myself last week, and scrolling through the results was pretty hilarious. Here’s what I found: – The internet still highly associates me with my husband. The first hit on Bing is a link to our old personal website, mattfaus.com (the link ashleyfaus.com redirects to this site). There’s nothing bad [...]

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      Pants: NY & Co. Tank: Target Cardigan: Target Necklace: Icing Earrings: Charlotte Russe Like the outfit? See more details here! I talked last week about why retailers find partnerships with bloggers to be an effective strategy, so now I want to dive into “how” they go about these partnerships. Styling a look is one [...]

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      Dress: JC Penney Shoes: Alfani Earrings: NY & Co. Like the outfit? See more details here! After a long absence, the outfits are making an appearance on the blog again! As I’m not a fashion blogger, the outfits may come and go in spurts, but a recent comment on Corporette sparked my interest in [...]

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      Good ‘ole Lexus, their marketing makes me happy once again! I’ve seen their latest commercial about their superior crash test dummy, and I think it’s a great strategy. First, they’re reenforcing the message that they are superior to their competitors. Not only do they use superior designs, they use superior testing methods. Since their [...]

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        Images via Excedrin website   On a recent trip to Wal-Mart, I noticed that Excedrin sells an “Extra Strength” capsule, and a “Migraine” capsule. As a migraine sufferer, I was interested to know the difference between the two. Turns out, the only difference is the packaging! The price is the same, the ingredients [...]

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    Marketers always want to be the most innovative, most creative, most quick to change, make the most increase in sales… generally, we want the MOST success, however that is measured. Sometimes, we get so caught up in OUR quest for the most, that we forget what most of our CUSTOMERS want or need! Maybe most [...]

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