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    Branding Archives:

    Dress: JC Penney Cardigan and Tights: Target Belt: NY & Co. Pumps: Alfani Step ‘n Flex Necklace: Forever21 Earrings: Silpada Like the outfit? Click here for more details!   Today’s post is a bit of a marketing rabbit hole on branding, and I’m going to throw around some academic jargon. It’ll be a fun walk [...]

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    I’ve been talking a lot lately about how marketers using intel makes me happy, but then I started thinking about who the marketers REALLY want. The information about who is buying your brand, how much they’re buying, and how to keep them buying is definitely interesting, but I’d say it’s equally interesting to see who’s [...]

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    Pants: NY & Co. T-shirt: Forever 21 Vest: NY & Co. Necklace: NY & Co. Earrings: Silpada Heels: Alfani Step ‘n Flex Like the outfit? Click here for more details!   Part of my New Year’s resolutions include some goals for the blog. I’ve had several experiences over the past few months that have made [...]

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    Many people resent Valentine’s Day because they feel like the evil marketers at the greeting card, chocolate, and flower stores colluded to dupe them into buying more useless junk that they (and their significant others) don’t need. As a marketer, I can’t decide if I should be offended, or applauding the genius. From the offended [...]

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    My husband and I recently attended a TOOL concert, and I found it pretty funny that the ushers were actively monitoring the use of cell phone cameras and cell phone videos. Remember the attempted cell phone bans from sports stadiums a few years ago? Fortunately, the band and the venue aren’t trying to keep people [...]

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      Pants: JC Penney T-shirt: Target Blazer: Target Scarf: Target Flats: Payless Like the outfit? Click here for more details!   A classmate of mine asked for my take on the new JC Penney strategy, and after a discussion with my dad about the strategy, I decided to do a little hands-on research. JC Penney [...]

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    Blazer: NY & Co. Pants: JC Penney Boots: Ross Like the outfit? See more details here!   Forbes had an article during the holiday season about drinking at the office holiday party, and a quick mention at the end of the article about cleaning up your Facebook profile. The author mentions the concept of a [...]

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    Remember the name-change can of worms I mentioned last week? The brand insanity has started! I got a request for letter head first thing this morning, which forced the issue of the plans for a web presence. Since the letter head requires a website URL, I mentioned that a URL required some content. The problem [...]

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    One of my companies recently opened a massive can of worms when it comes to branding. It’s like a project premise from Marketing 101, and if it hadn’t been dropped on me AFTER the fact, I would have really enjoyed this intersection of academia and real-world application. Unfortunately, this branding challenge was dropped on me [...]

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    Black pants: JC Penney Ruffle Tank: Old Navy Cardigan/Bracelet: Target Necklace/Earrings: NY & Co. Belt/Boots: Charlotte Russe Like the outfit? Click here for more details!   Do you want to competent or fashionable? I feel caught in this false dichotomy sometimes, and I think it’s possible to be both competent and fashionable. I wore several [...]

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