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    Branding Archives:

    I’m excited to get back into writing after a rather long absence (building a career is hard work!), and I’m so excited that my first article of the year is on MarketingProfs. I love Ann Handley and the MarketingProfs team, and after a lively discussion about Periscope at a Bay Area meetup, I wrote my [...]

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    Just one day into summer break, and I’m already spinning up a new venture Like I said, I suck at vacation! However, this venture has been in the works for several months, and we finally had to kick it out of the nest and let it fly. I’m excited to announce a new side business [...]

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    No, no, I’m not about to re-hash the debate on how we all got here, but I am going to talk about the best choice for a brand roll-out. I’m working on a couple of projects that involve creating a brand from scratch, and I just switched to the new Microsoft Outlook email system, so [...]

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    Today’s discussion is about dimensions of a brand, which I’ve discussed before. In particular, we’re going to talk about dimensions of my personal brand. Well, technically it’s the “personal” brand that I have at the office, but it’s really, “Who is business Ashley?” I feel like I portray a brand that balances an efficient, serious, [...]

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    We’ve established that my privacy threshold is pretty low online, but this article on Forbes re-affirms my comments that people are, in fact, talking about you. The article takes a slightly different angle on your personal web presence, but I think many of the points transcend into the corporate brand as well. Transparency. The author [...]

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    We  recently discussed personal branding in one of my OB classes, and ways that your online presence can add or detract from your personal brand. There were a lot of questions about blogging, from how to get started, to the benefits or headaches of having a blog. I had one in-depth conversation about starting a [...]

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    I wrote about my thoughts on how the marketing has masked the message for a lot of charitable organizations, and I wanted to address the role of brand awareness. I had a wonderfully rousing discussion with my family about the issues discussed in yesterday’s post, particularly the KONY2012 video. My brother asked, “But, what if [...]

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    Man there’s been a lot of controversy around the interwebs lately, and it’s sparked a few posts for this week! I’ve got views on a lot of the issues, but this blog isn’t about touting my views, it’s about marketing and business and people. So, today’s post will dive into some marketing issues around a [...]

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    I’m probably a terrible marketer, because my brand loyalty is pretty terrible. Case in point: I’ve bought vouchers from Groupon, TravelZoo, and LivingSocial, and if Amazon puts one out that piques my interest, I’ll happily buy one from them too. The thing is, my loyalties seem to lie with one product in particular: Brazilian Steakhouses. [...]

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          I spent the weekend making invitations for a going away party for a friend. My mom is an awesome card-maker, and she had a gorgeous card sitting on the shelf last time I was there, so I decided that I wanted to use the design for my friend’s invitations. My mom and [...]

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