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    Advertising Archives:

    I’ve recently posted several articles about companies employing a “copycat” strategy, including references to BK vs. McDonald’s, and Starbucks vs. Peet’s Coffee. An article posted by CNN yesterday sparked this post about my thoughts on a trend of “copycat” wars. CNN titled the article “How Bing is out-innovating Google“, and discussed several new features of [...]

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    I’m normally a Starbucks drinker, but I recently dropped into Peet’s for my morning fix. I was surprised to see a hand-written sign advertising “Freddo Fridays”, a deal that offer Freddos for $2 every Friday this summer. Now, why does this sound familiar? Could it be that Starbucks is running a VERY similar promotion, the [...]

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    I just saw the craziest commercial the other night! It featured the Burger King mascot breaking into McDonald’s headquarters and stealing the blueprint for a sausage, egg, and cheese muffin. The tagline stated, “It’s not that original, just sausage, egg, and cheese, but it tastes good and it’s only $1.” The end of the commercial [...]

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    I’m in a word mood I guess, because this post also deals with word choice in advertising. While walking to the elevators at Adobe corporate, I noticed a 3-section bin with the following labels, “Compost”, “Recycle”, and “Landfill”. Most bins in the Bay area have a place for trash and recycling, and some also include [...]

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    I’ve been thinking about this post for a while, trying to come up with some insightful reason as to why the words “homemade, hand-made, and hand-crafted” aren’t interchangeable. I haven’t come up with a reason why, so I’ll just ponder and maybe one of you can give me some insight. It appears that you can [...]

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    I caught some of the winter Olympics this year, with amazing athletes, a luge tragedy, and one commercial that really struck me. I love the Proctor and Gamble “To Their Moms, They’ll Always Be Kids” commercial!  I think this commercial completely holds true to their brand identity. They’ve positioned themselves as a company that is [...]

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    I’ve seen many examples of misinterpretation of the underlying need, and I just had to post about it. These two examples show a fundamental lack of understanding of the customer’s underlying need. Recently, I went into Starbucks, and witnessed the following encounter: Starbucks was out of sleeves for hot cups, and the barista was asking [...]

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    I was pleasantly surprised with a promotion from Starbucks, the Starbucks Treat Receipt. If you buy any beverage before 2:00 pm, you can use the receipt to get any grande iced beverage for $2.00! Now, I’m a pretty avid Starbucks fan, so discounts are always appreciated. Of course, encountering any promotion always makes me wonder [...]

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