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    Advertising Archives:

    This is also known as “Evil Marketing Hype” by the cynical types, who think that marketers are just trying to dupe them into buying things they don’t need. As mentioned in my “About” paragraph on this site, I don’t believe that it’s a marketer’s job to “sell” things to people, but rather to make them [...]

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    To be fair, this statement was true about 2 weeks before Thanksgiving! Now, we’re just over-run with Christmas spirit in all the stores. I guess I’m just wondering: Whatever happened to Thanksgiving? I know retailers have been trending toward Christmas earlier and earlier, but this year seemed exceptionally early. I saw signs of the holidays [...]

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    While reading a trade magazine, I came across an Epic Fail by the editor. You know those green and red squiggly lines that appear in Microsoft Word when you have a spelling or grammar error? Yeah, this published ad had the little red and green squiggly lines printed! They had intentionally used incorrect spelling by [...]

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    I came across an interesting blurb in one magazine’s rate sheet for advertisers: computer printing makes the 4-color process only slightly more expensive than a black and white print-job. And, if the rest of the magazine is printed using a 4-color process, there’s really no reason to charge for the “labor” portion of the 4-color [...]

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    I arrived back at the office with my brain bursting with ideas after attending NBAA 2010 in Atlanta, GA. The National Business Aviation Association hosted over 900 exhibitors at this year’s annual convention, and I picked up some great marketing ideas for next year! I saw some brilliant freebies at many of the booths, perfect [...]

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    I received marketing collateral for an International trade show, held in Shanghai, China. The show appears to be hosted by a professional company with experience coordinating International events. However, a few humorous translation issues caught my eye… Rich People. There are several mentions of Rich People in the brochure, as if they are a specific [...]

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    My dad was telling me about this awesome deal that Lexus has made with the AT&T Performing Arts Center and Cowboys Stadium: all patrons who drive their Lexus to the event receive free, prime-location parking! Let’s talk for a minute about the genius Marketing person over at Lexus, shall we? First, this is a multi-win [...]

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    I attended a night out on the town in downtown Ft. Worth this past weekend, and I was pleasantly surprised at the atmosphere. My perception of Ft. Worth has always been stockyards and rodeos, and I would never consider hosting a night out in downtown Ft. Worth. I think Ft. Worth needs to get the [...]

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    I dropped into QuakeCon 2010 last week, and was amazed at the marketing genius displayed by the gaming industry. My husband used to attend the mega-LAN party annually in high school and college, and I would visit and take in the vendor booths and case modifications. However, those past years had nothing on what I [...]

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    While reading through a trade magazine, I came across a competitor’s ad that read, “We don’t do fancy advertisements because you shouldn’t be expected to pay for the overhead. We have some of the most competitive… rates in the industry.” I thought this was an interesting take on advertisements. A lot of people try to [...]

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