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    Advertising Archives:

    I’ve seen several commercials lately that involve letting real people test a product, without telling them the brand of the product, and seeing their reactions. While there is usually some inherent bias and skepticism, I generally think these tests work well. Most recently, I’ve enjoyed the Dove body wash test and the Suave Professional Hair [...]

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    My husband and I were on a tight time schedule to attend a wedding last weekend, so I asked him to bring all of the necessary items that I needed to dress for the event. He was a groomsmen, so we had to be there early enough that it would work best for him to [...]

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    I thought about posting this one yesterday, but then I switched. So unfortunate, as it would have been the perfect coincidence after some of our topical discussions in my latest class, Organizational Behavior. Let’s take a walk down memory lane, shall we? Back to the days before the internet, when research had to be done [...]

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    Wow, it’s been a fast and furious week! As I mentioned, I was on a business trip to one of our sister companies last week. I had a great inspiration for a blog post during a trip to Starbucks, and while contemplating this post, I made a connection to one of the theories we discussed [...]

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    Being in a Consumer Behavior class has heightened my senses when observing people as they make decisions and consume products. That’s part of the point of going back to school, right? Well, I’ve had to analyze a few different behaviors for school projects over the years, and a recent incident at work reminded me of [...]

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    Have you guys seen this Chipotle BOGO deal? Apparently, it’s been going on for about a week, but I’ve been in class, so I missed it! However, it’s an interesting marketing situation. They’ve partnered with a TV show to be able to generate buzz for the show, and increase customers for Chipotle. Is it working? [...]

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    Prior to my arrival in my position, the company set up some ad campaigns for Google AdWords and Yahoo AdCenter. Yahoo AdCenter has since been converted to Microsoft AdCenter, and we’ve been having some issues with our number of clicks. We can’t really determine if the migration caused some issues, or if our clicks are [...]

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    I’m working on a media plan for another country, and found the following claims in their media kit to be pretty humorous: 1) “7,000 copies are distributed to retail shops by Junk Mail Distribution”… I’m sorry, did you just use a company named JUNK MAIL DISTRIBUTION as a selling point for choosing your publication? Junk [...]

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    Did I mention the open bias in these posts? You were warned in the first post of this category! Today’s Great Debate focuses on soft drinks, and as the title indicates, my favorite is Coke. Most people would pit Coke and Pepsi against each other, but being from the South, I feel that Dr. Pepper [...]

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    In Part 1, I talked about the “evil” marketers who create frivolous problems in order to sell unnecessary solutions, as highlighted by a Forbes article focused on the fitness industry. However, there is a difference between “creating” a problem and “forecasting” a need. Marketers should be able to identify needs that people don’t know they [...]

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