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    Advertising Archives:

      Good ‘ole Lexus, their marketing makes me happy once again! I’ve seen their latest commercial about their superior crash test dummy, and I think it’s a great strategy. First, they’re reenforcing the message that they are superior to their competitors. Not only do they use superior designs, they use superior testing methods. Since their [...]

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    Almost immediately after yesterday’s venting post, I noticed an interesting idea (well, maybe just to the marketing nerds!). Sometimes you just need to let the stress out and things will come to you! Anyways, my inspiration came in the form of trying to hang pictures around the office. I’ve got three photos of engines in [...]

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    My husband and I enjoyed a backpacking trip over Labor Day weekend on the Lone Star Hiking Trail. Even in the middle of the woods, I couldn’t help thinking about marketing and the corporate world! So, I’ve got a quick 3-part series of posts with some of my thoughts from the backpacking trip.     [...]

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      For those who haven’t seen this story making the rounds on the internet, JC Penney caused a social media storm with a shirt for girls age 7-16 that reads, “I’m too pretty to do homework, so my brother has to do it for me.” Within hours, Tweets and Facebook posts condemning the shirt hit [...]

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        Images via Excedrin website   On a recent trip to Wal-Mart, I noticed that Excedrin sells an “Extra Strength” capsule, and a “Migraine” capsule. As a migraine sufferer, I was interested to know the difference between the two. Turns out, the only difference is the packaging! The price is the same, the ingredients [...]

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    While opening a package of Oreos the other day, I came across their explicit instructions, “Open With Pull Tab on Top!” It made me wonder how the company came to the decision to change the packaging. The Impetus. First, I have to wonder what initially prompted them to consider swapping the traditional tear-open side for [...]

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    When you’re passionate about a subject, you’ve always got topics related to that subject running in the background of your mind. I’m not sure if this is the best way to explain it, but that’s how I feel when I’ve got something on my mind constantly, even if it’s not at the forefront of my [...]

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    I don’t know much about guns, but I know this: shotguns use bullets that explode everywhere, and rifles use bullets that go precisely into a single target. Marketers use these tactics as well. The shotgun marketer throws a ton of strategies, commercials, and messages to every customer in every market. The rifle marketer takes careful [...]

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    I’ve been on a data-gathering mission since I started my position, and now grades are up for my MBA mid-terms. In short, I’ve got numbers running out my ears! I’m probably the least numbers-conscious person you’ll ever meet (seriously, ask my husband about the calculus study incident where the book, pencil, and calculator somehow managed [...]

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    Marketers always want to be the most innovative, most creative, most quick to change, make the most increase in sales… generally, we want the MOST success, however that is measured. Sometimes, we get so caught up in OUR quest for the most, that we forget what most of our CUSTOMERS want or need! Maybe most [...]

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