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    Advertising Archives:

    Many people resent Valentine’s Day because they feel like the evil marketers at the greeting card, chocolate, and flower stores colluded to dupe them into buying more useless junk that they (and their significant others) don’t need. As a marketer, I can’t decide if I should be offended, or applauding the genius. From the offended [...]

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    A classmate of mine directed me toward the Dr. Pepper “Ten” campaign, and it’s definitely an interesting review! The campaign is centered around promoting the drink to men, while the men do “manly” things like watch action movies and go on safaris. The pros: The “Ten” campaign is an attention-getter, and it stirs up some [...]

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    I’m back from a wonderful long holiday weekend, complete with two Thanksgiving celebrations, a homemade bread-making day with my husband, singing and even a stats study session! The madness over Black Friday provided some great inspiration to start the week. We love stuff, and in America, we’ve got plenty of it. And yet, there’s people [...]

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    I read a Forbes article a while back, titled, “Restaurant Foods That Are Ripping You Off“. Basically, the article talks about how you think you might be getting a good deal at a restaurant by choosing a cheaper entree, but the menu price may not  correlate to the true cost of the meal. For example, [...]

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        Skirt: Ann Taylor LOFT T-shirt: Target Cardigan: Target Bracelet: Target Necklace/Earrings/Belt: NY & Co. Shoes: Alfani Like the outfit? See more details here!   I’ve been working my way through the tactics that retailers use to partner with bloggers, and today’s post discusses the “freebies” that retailers give to bloggers and readers. Giveaways [...]

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    I just came home from a sales training session in Atlanta, GA, and we discussed some tips for talking so they’ll listen. In particular, we discussed the results of a brain dominance test that measures how you prefer to make decisions, receive information, and generally deal with people. This is similar to many different personality [...]

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      Pants: NY & Co. Tank: Target Cardigan: Target Necklace: Icing Earrings: Charlotte Russe Like the outfit? See more details here! I talked last week about why retailers find partnerships with bloggers to be an effective strategy, so now I want to dive into “how” they go about these partnerships. Styling a look is one [...]

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      Dress: JC Penney Shoes: Alfani Earrings: NY & Co. Like the outfit? See more details here! After a long absence, the outfits are making an appearance on the blog again! As I’m not a fashion blogger, the outfits may come and go in spurts, but a recent comment on Corporette sparked my interest in [...]

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    I’m still waffling about the title of this post, as I know the spam-catcher is going to have a hayday. However, there’s no way around this overwhelmingly obvious truth in Vegas: sex sells. And, quite frankly, that bothers me. Aside from my moral quandary about using sex as a selling tool, I feel like it’s [...]

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    I’ve just returned from my trip to Las Vegas, and I was struck by the level of beauty and detail in each of the many hotels and shows! I’d say Vegas has one of the most successful marketing strategies in the world, and I’m going to give you a look at my trip over the [...]

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