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    Advertising Archives:

    I’m excited to get back into writing after a rather long absence (building a career is hard work!), and I’m so excited that my first article of the year is on MarketingProfs. I love Ann Handley and the MarketingProfs team, and after a lively discussion about Periscope at a Bay Area meetup, I wrote my [...]

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    I visited my first farmers’ market this weekend, and I was struck by the authenticity of the whole thing. We ramble on about being transparent, making a connection, having a conversation, and generally being authentic in the business world, but often, we turn around and toss out some flashy ad campaign or cheesy promotion to [...]

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    I heard a blurb on the radio today about Britney and Christina going head to head! Who will win: X Factor or The Voice? Which one will YOU choose? So dramatic and hyped… and pointless. My immediate reaction was laughter, since DVR makes these rivalries a moot point. People can watch BOTH shows! In fact, [...]

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    As a marketer, you’d think I would love taking advantage of promotions and deals in stores, right? I mean, I’ve bought several daily deals online, but in general, I’m very skeptical of deals. My husband and I are quite frugal, so I’ve taken to looking at the per-unit cost on items, particularly at the grocery [...]

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    As I mentioned in a previous post, I starting coming up ad campaigns for the products we used during our trip! This is the first campaign that struck me, and it has a great social media strategy tie-in as well. Note that I haven’t done any customer or strategic research to see if this would [...]

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    I tend to shy away from talking about topics that make people blush, but I’ve decided to discuss the marketing of birth control today, for both men and women. For marketers, it is firmly in the realm of a commodity with a large target segment, a lucrative sector with many tactics and complex issues, so [...]

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    I’ve been talking about my thoughts on several social issues and how they relate to marketing, and I wanted to focus on the role of skepticism. As I mentioned in the previous posts, I’m not trying to say that the causes are wrong or unworthy, or that brand awareness is not a valid goal. I [...]

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    I wrote about my thoughts on how the marketing has masked the message for a lot of charitable organizations, and I wanted to address the role of brand awareness. I had a wonderfully rousing discussion with my family about the issues discussed in yesterday’s post, particularly the KONY2012 video. My brother asked, “But, what if [...]

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    I’ve been talking a lot lately about how marketers using intel makes me happy, but then I started thinking about who the marketers REALLY want. The information about who is buying your brand, how much they’re buying, and how to keep them buying is definitely interesting, but I’d say it’s equally interesting to see who’s [...]

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    The internet is buzzing about the Forbes article about how Target figured out a teen girl was pregnant before her father did. Forbes also posted an article about how Diapers.com determines the lifetime value of a customer from their first click! Both of these articles made me happy to be a marketer, but my engineer [...]

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