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    Today’s post features “The Medici Effect“, by Frans Johansson. I’ve been promoting this book to my friends, family and random co-workers since I first read it in spring 2008. This was the most eye-opening book of my college career, and I would recommend it as a yearly read for anyone who needs a touch of [...]

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    I was pleasantly surprised with a promotion from Starbucks, the Starbucks Treat Receipt. If you buy any beverage before 2:00 pm, you can use the receipt to get any grande iced beverage for $2.00! Now, I’m a pretty avid Starbucks fan, so discounts are always appreciated. Of course, encountering any promotion always makes me wonder [...]

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    Welcome to Musing Marketing, my foray into the professional blogosphere. I’m learning to view the world through a marketing lens, and I hope that what I see will inspire others to contemplate marketing. I am planning to post commentary, book reviews, and general interest items weekly. For now, I’m taking it one post at a [...]

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