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I arrived back at the office with my brain bursting with ideas after attending NBAA 2010 in Atlanta, GA. The National Business Aviation Association hosted over 900 exhibitors at this year’s annual convention, and I picked up some great marketing ideas for next year! I saw some brilliant freebies at many of the booths, perfect [...]
I’ve hit somewhat of a dilemma in my research for a website overhaul… what are the bounce rates telling me? As a Marketer, I’m not only interested in the numbers, but I’m also very interested in the behavior BEHIND the numbers. Currently, I don’t have much data about the “why” of the behavior. I see [...]
I received marketing collateral for an International trade show, held in Shanghai, China. The show appears to be hosted by a professional company with experience coordinating International events. However, a few humorous translation issues caught my eye… Rich People. There are several mentions of Rich People in the brochure, as if they are a specific [...]
My dad was telling me about this awesome deal that Lexus has made with the AT&T Performing Arts Center and Cowboys Stadium: all patrons who drive their Lexus to the event receive free, prime-location parking! Let’s talk for a minute about the genius Marketing person over at Lexus, shall we? First, this is a multi-win [...]
I attended a night out on the town in downtown Ft. Worth this past weekend, and I was pleasantly surprised at the atmosphere. My perception of Ft. Worth has always been stockyards and rodeos, and I would never consider hosting a night out in downtown Ft. Worth. I think Ft. Worth needs to get the [...]
Dear LinkedIn User, Why, WHY would you mark your profile as “private”? This is equivalent to spending the time and money to put an ad on a billboard, and then throwing a large opaque sheet over to whole thing! Further, why, WHY would you take the time and effort to register as a user, and [...]
I dropped into QuakeCon 2010 last week, and was amazed at the marketing genius displayed by the gaming industry. My husband used to attend the mega-LAN party annually in high school and college, and I would visit and take in the vendor booths and case modifications. However, those past years had nothing on what I [...]
I was privileged to attend a pre-season Cowboys game in the new stadium last night… AND watch from an event-level suite with reserved parking. It was a treat to say the least, but as a non-football fan, I spent most of my time watching the people behind the scenes and pondering the many facets of [...]
While reading through a trade magazine, I came across a competitor’s ad that read, “We don’t do fancy advertisements because you shouldn’t be expected to pay for the overhead. We have some of the most competitive… rates in the industry.” I thought this was an interesting take on advertisements. A lot of people try to [...]
I’ve recently posted several articles about companies employing a “copycat” strategy, including references to BK vs. McDonald’s, and Starbucks vs. Peet’s Coffee. An article posted by CNN yesterday sparked this post about my thoughts on a trend of “copycat” wars. CNN titled the article “How Bing is out-innovating Google“, and discussed several new features of [...]