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    June, 2012

    Archive for June, 2012

    I went to an event for Salesforce yesterday to do some research on implementing it as our CRM solution, and I met a consulting company that works on integration and implementation of the Salesforce platform. The rep mentioned a blog post on the Clear Task blog about “self-implementationitis”. The author gave the symptoms and solutions [...]

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    We’re evaluating some new CRM options, and several people have recommended Salesforce. I had a chat with a sales rep from the company, and man, he was a GOOD sales person. We’ve also brought in some consultants for sales training, and after the initial phone call, I told our management team, “We just need to [...]

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    I have another article on The Daily Muse today, “What to Know About Networking with Family Members”. I’ve posted at The Daily Muse several times, and you can view my other articles here. The Daily Muse is an excellent site aimed at young professional women  (there’s some great articles for men, too!) They’ve assembled a  [...]

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    The summer session for my MBA is in full swing, and I’ve been a little frustrated with one of my professors. He’s an adjunct who recently attained his PhD, and this is his second or third semester teaching. He brings excellent practical application into the classroom, and he generally cuts out the academic jargon to [...]

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    My husband and I did a bridal photo shoot for our future sister-in-law last weekend. My husband is more technically proficient on the camera, so I was directing our model for most of the shoot, which sparked a lot of thoughts on managing well. I believe a manager’s job is to get the best work [...]

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    We’ve established that my privacy threshold is pretty low online, but this article on Forbes re-affirms my comments that people are, in fact, talking about you. The article takes a slightly different angle on your personal web presence, but I think many of the points transcend into the corporate brand as well. Transparency. The author [...]

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    As a marketer, you’d think I would love taking advantage of promotions and deals in stores, right? I mean, I’ve bought several daily deals online, but in general, I’m very skeptical of deals. My husband and I are quite frugal, so I’ve taken to looking at the per-unit cost on items, particularly at the grocery [...]

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    My company uses a lot of open-source software, including the CRM system and email system. We use this software because it’s cheap. Except, it’s not really cheap when you consider all the man hours and system crashes we endure on a near-daily basis. What’s the true cost of this “free” software? Let’s take a look [...]

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    My standard answer to the interview question, “What is your biggest weakness?” is, “Outward organization. I know where everything is, and I tend to keep most things in my head, but my desk is always messy to the outside observer, and if someone else is trying to find something on my desk, it will be [...]

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    As I mentioned in a previous post, I starting coming up ad campaigns for the products we used during our trip! This is the first campaign that struck me, and it has a great social media strategy tie-in as well. Note that I haven’t done any customer or strategic research to see if this would [...]

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