How to Use Blogging to Grow Your Career
I’m excited to welcome Angeline Evans back to the blog! She guest posted a while back, and she’s made a few changes since her last feature. Angeline Evans is a freelance writer, nonprofit communications consultant and career and style blogger at The New Professional. She believes that business casual doesn’t have to be boring and strives to help the everywoman find balance and success in the office lifestyle and in their careers. Prior to striking out on her own, Evans spent over five years in magazine publishing and public sector and nonprofit communications. Follow her on Twitter at @angelineevans.
There is a blog just about everything out there, from the mainstream to the mundane. Some are well-oiled machines; others obviously haven’t been touched in years. You probably follow a few for fun and a few professionally. But have you considered starting your own blog?
Blogging can be a fun personal hobby, yes, but it can also be a great professional move. This blog (Consciously Corporate) is a great example: Ashley shares great insight that demonstrates her marketing expertise and adds to the online chatter in her field, exposing her to a much greater audience than just those in her office.
There are many ways that a blog can benefit your career: it could open up new opportunities, expand your network, and establish you as an expert in your field. A blog also fills in the gap between resume and results for potential employers—you can demonstrate deeper understanding and showcase your best assets without being limited to one page.
Here are some ideas for how to use a blog to help grow your career.
Sound off on timely topics
As consumers of media, we each have our own reaction to new developments or hot button issues. You can sound off in a blog post’s comments, sure, but if you have more than a few sentences to say, why not elaborate in your own post and link to that instead? Try to provide some new information or draw a connection that hasn’t yet been made. It also contributes to the literature on the topic.
Think about the most valuable people in your network: they’re probably the connectors. They know who to call for anything, where to find reliable information and where to get the best brunch. Online connectors are just as important as blood-and-flesh ones, and a blog that is on the pulse of an industry and connects its readers to valuable information and people is just as crucial as the former coworker who referred you for your job.
Build your network
Whether you’re already settled in your “forever” city or you’re looking to pick up your roots and relocate, a widespread network can be extremely valuable. Blogging and social media are a great way to expand beyond the typical workplace, geographic, or educational networks.
Engage experts on your way to becoming one
On the surface, an entry-level professional may not have much in common with their industry’s leading voices, but blogging can bridge the gap (though it may still be a slope, rather than a flat bridge). Social media has also made it easier to connect with others we may not run into otherwise. Try tweeting your favorite blog post to an industry expert and asking for their opinion, or contribute to an established industry news sites (use your blog as your resume when pitching).
Certainly there are some precautions to take before you take the plunge. If you’re currently employed and blogging about your work, use discretion in talking about the workplace or clients and be honest and upfront with your employer if the topic comes up (even better: tell them about it from the get go. They might even help come up with ideas). Even though it is relevant professionally, don’t blog on company time or let it interfere with your work.
So where do you start? Blogging consistently will help you most—you don’t have to commit to daily, but once a week is a good start—so think about general topics or “features” you want to include. Hop on Blogger or WordPress to get a feel for the technology (you can always purchase a URL and redirect it later), and jump in! When you’re ready to launch, send your link out to anyone you know in your industry (it won’t help you if no one reads it).