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    March, 2012

    Archive for March, 2012

    I talked about how technology levels the playing field in my previous post, and it got me thinking about the limiting factor in today’s society. I cycled through attributes like intelligence and time as the limiting factor, but finally landed on the word “raw”. With all that technology can do, and the nature of specialization [...]

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      We live in the “Information Age”, where it’s possible to get any information, on any subject, anywhere in the world, in less than one minute. Some of my classmates posited that “Information Age” doesn’t equal “Knowledge Age”. And, while I agree with this to some extent, I have to say, technology has leveled the [...]

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    I’m excited to have another article posted on Forbes! My Daily Muse article, “4 Creative Ways to Land the Interview” is on ForbesWoman today, under the “Leadership” section. You can view my other articles on Forbes here, here and here. Make sure to check out all the talented writers at the Daily Muse as well!

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    I tend to shy away from talking about topics that make people blush, but I’ve decided to discuss the marketing of birth control today, for both men and women. For marketers, it is firmly in the realm of a commodity with a large target segment, a lucrative sector with many tactics and complex issues, so [...]

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    Do you remember that scene in the movie “Father of the Bride”, where George Banks has a melt-down in the super market over the superfluous buns? Some big shot over at the wiener company got together with some big shot at the bun company, and decided to screw the American public! George just wants to [...]

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    I have another article on The Daily Muse today! Check out my tips in the post titled, “4 Creative Ways to Land the Interview”. I’ve posted on The Daily Muse several times, and you can view all of my articles here. The Daily Muse is an excellent site aimed at young professional women (there’s some [...]

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    After this week’s posts on the latest social issues and campaigns, I figured it was time for a post on a lighter note! Today’s guest post talks about the intersection between business and personal and offers some tips for long distance relationships for busy professionals. Mary Edwards is one of the contributors and editors for [...]

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    I’ve been talking about my thoughts on several social issues and how they relate to marketing, and I wanted to focus on the role of skepticism. As I mentioned in the previous posts, I’m not trying to say that the causes are wrong or unworthy, or that brand awareness is not a valid goal. I [...]

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    I wrote about my thoughts on how the marketing has masked the message for a lot of charitable organizations, and I wanted to address the role of brand awareness. I had a wonderfully rousing discussion with my family about the issues discussed in yesterday’s post, particularly the KONY2012 video. My brother asked, “But, what if [...]

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    Man there’s been a lot of controversy around the interwebs lately, and it’s sparked a few posts for this week! I’ve got views on a lot of the issues, but this blog isn’t about touting my views, it’s about marketing and business and people. So, today’s post will dive into some marketing issues around a [...]

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