Archive for February, 2012
Dress: JC Penney Cardigan and Tights: Target Belt: NY & Co. Pumps: Alfani Step ‘n Flex Necklace: Forever21 Earrings: Silpada Like the outfit? Click here for more details! Today’s post is a bit of a marketing rabbit hole on branding, and I’m going to throw around some academic jargon. It’ll be a fun walk [...]
I’ve got a lot of irons in the fire, and sometimes I wonder if I would be better served by just focusing on one thing, devoting my life to the pursuit of perfection of that one true passion, skill, or idea. Then I remember that I’m me, and if I’m not running in ten different [...]
I’ve been talking a lot lately about how marketers using intel makes me happy, but then I started thinking about who the marketers REALLY want. The information about who is buying your brand, how much they’re buying, and how to keep them buying is definitely interesting, but I’d say it’s equally interesting to see who’s [...]
Every time I write a post about being uninspired, something happens that just makes my brain go crazy with ideas. I LOVE when that happens! Last night I attended my negotiation class and then headed to choir rehearsal. Let’s take a look at a few reasons why last night made my brain explode: Exchanging ideas. [...]
Dress: Target Cardigan: Target Scarf: Hallmark (gift from my mom from Hallmark of all places!) Boots: Ross Like the outfit? See more details here! If you’re friends with me on Facebook, you’ll generally see a status update about how I’m heading to boot camp, ready to get my butt kicked. Sometimes you just need [...]
There’s a concept in Organizational Behavior that you’re all familiar with: social loafing. A social loafer is the person that joins the group and never actually works, the person that ruins the fun for everyone by breaking the rules, the person that mooches off you for free food and a couch to crash on… for [...]
The internet is buzzing about the Forbes article about how Target figured out a teen girl was pregnant before her father did. Forbes also posted an article about how Diapers.com determines the lifetime value of a customer from their first click! Both of these articles made me happy to be a marketer, but my engineer [...]
I’m taking a negotiation class this semester, and last night the presenting group chose to utilize clips from the AMC show, Mad Men. The episode they used focused on the sale of the Sterling Cooper ad agency, and its main players deciding to start their own agency. One clip showed power play Bert Cooper trying [...]
Pants: NY & Co. T-shirt: Forever 21 Vest: NY & Co. Necklace: NY & Co. Earrings: Silpada Heels: Alfani Step ‘n Flex Like the outfit? Click here for more details! Part of my New Year’s resolutions include some goals for the blog. I’ve had several experiences over the past few months that have made [...]
Many people resent Valentine’s Day because they feel like the evil marketers at the greeting card, chocolate, and flower stores colluded to dupe them into buying more useless junk that they (and their significant others) don’t need. As a marketer, I can’t decide if I should be offended, or applauding the genius. From the offended [...]