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    March, 2011

    Archive for March, 2011

    Being in a Consumer Behavior class has heightened my senses when observing people as they make decisions and consume products. That’s part of the point of going back to school, right? Well, I’ve had to analyze a few different behaviors for school projects over the years, and a recent incident at work reminded me of [...]

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      Like the outfit? See more details here.   I mentioned that I’d be sharing some thoughts about pursuing my MBA, and I thought this post would be the perfect time to share one of my most immediate observations about my classmates: they dress better! This may be especially true for the Part-Time Professional Program, [...]

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    I saw an email recently that begin, “Dear <<Name>>”. Apparently the mail merge function wasn’t working properly, and instead of saying my name or the company name, it just gave the fill-in-the-blank. I know we all use form emails and mail merge functionality at some point in our careers, but I’ve found these tools to [...]

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    So, the weather is supposed to be beautiful this weekend, and I’m looking out my office window longingly at the sunshine. But, no fear, it’s Friday! Feel free to take the laptop into the gorgeous weather to read a few stimulating articles: For the abstract and semi-philospohical, via Paul Graham essays: The Acceleration of Addictiveness [...]

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    I’m excited to be guest posting for The New Professional today! Click over to Angeline’s blog to see my post on “Self-Promotion: How to do it right”. Angeline does a great job posting about work-related issues and fashion-related issues. She’s got great corporate style, and great advice for business professionals, so read through her other [...]

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        Like the outfit? Check out more details here.   The marketer in me really wanted to post the title as, “Let’s Get Physical” or “I Wanna Get Physical”, but I figured that was a REALLY unfair attention grab, vs. the slightly unfair attention grab from the title I chose. So, what does “getting [...]

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    Yesterday’s post discussed how to quantify overall life satisfaction using weighted averages across broad categories. This being a professional blog, today’s post is going to focus on the category of career satisfaction, and evaluating job opportunities. Along with the weighted averages, I used the following lists in my discussions about the decision to accept my [...]

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    I’m married to an engineer, and he likes to analyze life using as many empirical metrics as possible. I, as a marketer, tend to take a more psychological and situational approach. This makes for interesting discussions when we have to make big life decisions. That being said, the big life discussion of my current career [...]

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    Well, it’s supposed to be in the 80s in DFW this weekend, so I am READY for this weekend to get started. I found out we’re having dinner with some old college friends, I’m doing a kick-butt workout tonight, a quick shopping trip with my mom, dinner and a show with my husband, and singing [...]

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    Like the outfit? See more details here! We’ve been talking about the differences between men and women in my Buyer Behavior class, and vanity sizing came up as a notable difference for clothing. Men have no concept of “vanity sizing”, as their clothes are factual numbers based on measurements of their body. If they need [...]

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