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    February, 2011

    Archive for February, 2011

    Being back in school for my MBA is prompting me to take a look at some other areas of corporate life, so enjoy some different perspectives on your weekend! For the accountants, shareholders, and CFO types: How CEO Compensation is Wrong – Forbes For advice on a stinky dilemma in the office: How to Tell [...]

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    Prior to my arrival in my position, the company set up some ad campaigns for Google AdWords and Yahoo AdCenter. Yahoo AdCenter has since been converted to Microsoft AdCenter, and we’ve been having some issues with our number of clicks. We can’t really determine if the migration caused some issues, or if our clicks are [...]

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    I started my MBA degree at the University of Texas at Dallas this semester! I’m doing the part-time program in the evenings, which should take me about 2.5-3 years to complete the required 53 hours. I’ve got 7 hours this semester, comprised of Financial Accounting for 2 credit hours the first 8 weeks, Managerial Accounting [...]

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    Now that I’ve broadened my scope, I’m excited about some of the changes I hope to implement over the next year. Let’s take a look at some improvements, shall we? 1) More pictures: While I enjoy writing semi-long editorial content, I realize that can be pretty boring for a lot of readers. At the end [...]

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    After a year on the blog, I’ve noticed that there’s many things in business that I would love to discuss. Unfortunately, they are not all directly related to Marketing, and I’ve felt a little constrained by the limited scope of my blog. Therefore, I’ve decided to broaden the scope to include all things business, from [...]

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    I’m working on a media plan for another country, and found the following claims in their media kit to be pretty humorous: 1) “7,000 copies are distributed to retail shops by Junk Mail Distribution”… I’m sorry, did you just use a company named JUNK MAIL DISTRIBUTION as a selling point for choosing your publication? Junk [...]

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