Home
  • About
  • Contact
  • Resume
  • As Seen On
  • Out Of Office
  • When business is your life.
    January, 2011

    Archive for January, 2011

    My husband and I enjoyed a vacation to the Bahamas recently, and we were both struck by the people on this island. I’ve posted before about how to sell to Americans, based on my experience in the Dominican Republic. I would say the Bahamians have mastered this art far superior to their Dominican counterparts. The [...]

    Share

    Did I mention the open bias in these posts? You were warned in the first post of this category! Today’s Great Debate focuses on soft drinks, and as the title indicates, my favorite is Coke. Most people would pit Coke and Pepsi against each other, but being from the South, I feel that Dr. Pepper [...]

    Share

    In Part 1, I talked about the “evil” marketers who create frivolous problems in order to sell unnecessary solutions, as highlighted by a Forbes article focused on the fitness industry. However, there is a difference between “creating” a problem and “forecasting” a need. Marketers should be able to identify needs that people don’t know they [...]

    Share

    This is also known as “Evil Marketing Hype” by the cynical types, who think that marketers are just trying to dupe them into buying things they don’t need. As mentioned in my “About” paragraph on this site, I don’t believe that it’s a marketer’s job to “sell” things to people, but rather to make them [...]

    Share