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    December, 2009

    Archive for December, 2009

    Have I talked about the brilliance of Michael’s? Michael’s is one of my favorite craft stores, and I usually enter with anticipation, and leave with my hands full of wonderful scrapbooking materials. And the best part… my receipt is a coupon for 40% an item, valid for the following week! Let’s talk about why this [...]

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    I’ve been thinking a lot about brand identity, and a recent trip to Taco Bell had me laughing about brand identity. They’ve recently introduced “The Drive-Thru Diet”, featuring their Fresca menu. The Fresca menu highlights items with under 9 grams of fat, which is pretty low for a Taco Bell meal. However, “The Drive-Thru Diet” [...]

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