Archive for August, 2009
I was recently asked to speak to a group of business women on the topic of social media. Most of these women have been in business for years, and they know how to succeed. However, they wanted to know more about the social media scene, so they asked me to give an overview of the [...]
I just came home from the ice cream shop, and I saw a father out with his kids. It reminded me of my father-daughter dates, complete with a special occasion double-scoop from Baskin-Robbins. Guess which ice cream shop I visited today? That’s right, Baskin-Robbins. And guess which ice cream shop is my favorite? You got [...]
I’ve been thinking a lot about market research lately, and how important it is to know your customers. Some companies are flying blind when it comes to offering and advertising their products or services. Here’s a few tips on why and how to get to know your customers! Meet their needs and solve their problems. [...]
Today’s post features “The Medici Effect“, by Frans Johansson. I’ve been promoting this book to my friends, family and random co-workers since I first read it in spring 2008. This was the most eye-opening book of my college career, and I would recommend it as a yearly read for anyone who needs a touch of [...]